Female gametes of the marine brown alga Cutleriu multificIa discharge multifidene into the water to attract the swimming males. The physicochemical principle of interaction between semiochemical and membrane receptor site is seen in mutual but complementary induced dipoles. Halogenated derivatives of multifidene with intact overall structure and stereochemistry but altered electronic properties were synthesized and assayed as lures. A direct correlation was observed between increasing polarizability and biological activity, thus proving the proposed mechanism. The low threshold concentration of this communication system (4 x lo9 molecules/ml), together with a detailed knowledge of the gamete's architecture, swimming velocity and stimulus response time, indicates that very few, may be even single, molecules are able to trigger the sensomotoric chain. The rigidity of the natural signal molecule was recognized as an important element in inducing conformational fitting in the ligand/receptor complex.Brown algae (Phaeophyceae) are a cosmopolitan class of the division Heterokontophyta. They have their habitat in the coastal zones of all continents and may grow on rocks, wharves or organic substrates. For reproduction they have evolved a great variety of mechanisms ranging from vegetative propagation to sexual reproduction, including combinations of both. In isogamous and anisogamous forms, flagelbated motile male and female gametes may be released from the respective gametangia. In many cases a secretion of a pheromone is observed after settlement of the female on a surface [ 1,2]. The recently examined subclasses Laminariales [ 3 ] and Desmarestiales [4] are oogamous and form semiochemicals which, in addition to attracting sperm, induce the release of sperm from the antheridia. Surprinsingly, such water-borne messengers are strongly hydrophobic: Unsaturated hydrocarbons without other functional groups are the only substances which have been characterized so far [5,6]. Many of them are alicyclic C1l-hydrocarbons with three double bonds, though other degrees of (un)saturation are also well established [7,8]. Cutleria multifidu, an inhabitant of Mediterranian coastal waters, during spring time releases male and female gametes. After settlement macrogametes secrete a bouquet of three closely related C11H16 substances into the surroundings : multifidene, (+)-(1) ; aucantene, (+)-(2); and ectocarpene, S-( +)-(3). Only the first of them has significant luring activity [9]. The fact that all three compounds belong to the same class of cyclo-olefinic hydrocarbons with similar physicochemical properties but only one of them is the hormone, indicates a very precise messenger/receptor interaction. Receptor studies with about 30 chemically modified 'multifidenes' as parapheromones revealed an unusually low threshold concentration for the natural semiochemical (6.5 pmol/l) and very exacting demands on size and shape [lo]. Partly hydrogenated derivatives of the pheromone underlined the particular importance of the double bonds as ...