Book Review: <i>Newsmakers: Artificial Intelligence and the Future of Journalism</i>, by Francesco Marconi

Gondwe, Gregory

doi:10.1177/1077699020957963

Cited by 6 publications

(3 citation statements)

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“…One answer is that AI allows journalists to access many sources of information and multitask with less effort compared to human performance (AI does not know the "creative exhaustion phenomenon"). Natural language processing technology also allows journalists to analyze public attitudes by, for example, synthesizing comments on social media articles (Gondwe, 2021). AI can also augment the functions of news reporting, e.g.…”

Section: Artificial Intelligence In Journalismmentioning

confidence: 99%

Opinion balance of news in the time of mistrust in media and democratic institutions

Greguš,

Škvareninová

2023

Media &Amp; Marketing Identity

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The paper deals with the opinion balance of news in television broadcasting. In the context of ever-increasing mistrust in traditional media and democratic systems and the polarization of society, we try to point out the current state of media production in this specific area, considering its possible consequences for the perception of the media by the recipients. They are increasingly turning to alternative or even disinformation media to obtain information other than mainstream. In our research part, we are looking for a current state of the balance of opinions, which should be part of well-functioning and objective reporting and should inspire people’s trust in television broadcasting. The article offers the results of research carried out on a sample of 374 television contents broadcast by the public broadcaster RTVS and the authorized broadcaster TV Markíza in the period from February 12th, 2023, to March 25th, 2023. From the data, it is possible to conclude that there are deficiencies in television news from the point of view of maintaining impartiality in broadcasting

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Section: Artificial Intelligence In Journalismmentioning

confidence: 99%

Opinion balance of news in the time of mistrust in media and democratic institutions

Greguš,

Škvareninová

2023

Media &Amp; Marketing Identity

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“…This assertion also eliminates one of the concerns of the discourse on AI in journalism, namely the unnecessity of journalists in the new media text production processes. The claim is refined by Marconi (2020, in Gondwe, 2021 by stating that the use of AI and other technologies in journalism is not intended to automate the industry, but to increase efficiency, primarily in the collection and processing of data.…”

Section: Artificial Intelligence In Journalismmentioning

confidence: 99%

Challenges and opportunities of AI in individual marketing communication tools

Galera Matúšová,

Kusá,

Pátík

2023

Media &Amp; Marketing Identity

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Artificial Intelligence is nowadays being discussed in several directions, but as far as the fields are concerned, the most discussed are its use in marketing, banking, journalism or education sector. Marketing is mainly included in this direction in terms of textual and visual forms of AI, such as ChatGPT, Jasper, Copy.ai, Writesonic, Midjourney, DALL-e or Bart. It is the development or expansion of these tools that dates in our country from the end of 2022 and is mainly associated with the debate whether and to what extent artificial intelligence will replace some positions. And this also in marketing. Today, in this area, we are talking more about the streamlining of some activities, which we will address in our article. However, we understand that this area requires further research in order to verify the implementation of AI tools in marketing from a scientific point of view. However, it is important to understand that AI tools have a dynamic evolution and thus what applies to them today changes over time. At the same time, new tools are constantly being added and are also entering new areas (for example, a tool for composing music).

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“…La Web 4.0 agrega a lo anterior el desarrollo y confluencia de las redes sociales, el big data, la inteligencia artificial (IA) y el M2M (machine to machine) (Almeida, 2017). Según Marconi (2020, como se cita en Gondwe, 2020), la IA se presenta como un desafío para los periodistas, aunque también, entendemos, para los comunicadores. Por otra parte, del big data surge el periodismo de datos (Salaverría Aliaga, como se cita en Vega Velásquez, 2018).…”

Section: Contexto Actual Del Sistema Socioproductivo Y Nuevas Figuras...unclassified

A 50 años de la creación de las Carreras de Comunicación: la distancia entre la formación y el mercado

Blanco

Pereyra

2022

Contratexto

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Bastante se ha escrito sobre la distancia entre la formación que adquirieron los graduados de Comunicación y Periodismo de Latinoamérica y las demandas del mercado de trabajo. Sin embargo, pocos estudios se propusieron analizar, de manera historiográfica, las causas que explican dicha distancia. Para tratar de comprender estas causas, realizamos una investigación documental sistemática con intención historiográfica. Trabajamos con repositorios digitales e incorporamos artículos publicados en revistas indexadas, libros y capítulos de libros de algunos de los principales referentes de la comunicación de la región. Los resultados muestran que, si se quiere evitar la marginación de estos graduados por parte del mercado, podría ser necesario que las Facultades de Comunicación estudien integralmente tanto las características y evolución del sistema socioproductivo y el mercado, como las características y evolución de los currículos. Además de este aspecto, que consideramos crucial, podría ser relevante analizar las trayectorias educativas y laborales de los profesionales en un sentido longitudinal, y desarrollar investigaciones interdisciplinarias y transdisciplinarias sobre los problemas de las sociedades actuales, para, de este modo, estructurar mapas heurísticos y desarrollar planes de estudio flexibles y actualizados.

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Book Review: Newsmakers: Artificial Intelligence and the Future of Journalism, by Francesco Marconi

Cited by 6 publications

References 0 publications

Opinion balance of news in the time of mistrust in media and democratic institutions

Opinion balance of news in the time of mistrust in media and democratic institutions

Challenges and opportunities of AI in individual marketing communication tools

A 50 años de la creación de las Carreras de Comunicación: la distancia entre la formación y el mercado

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