Bookstagram Community’s Book Review: A Reciprocal Ethnography Study

Abstract

<p class="Normal1" align="center"> </p><p class="Normal1">This article aims to deliver the results of our study on one of bookstagram community’s activities, namely book review. The study focuses on how the activity serves as a tradition that shapes the community’s identity. Employing reciprocal ethnography approach, we found that the book review activity (which is done repeatedly and continuously) is a form of invented tradition that confirms the community’s motive to influence readers to read and understand the reviewed books in various perspectives, in addition to getting in touch and creating bonds with other book readers. The review is a process carried out by bookstagrammers (nickname for bookstagram community’s members) to deliver their understanding about certain books in different point of views. In addition, discussion and talks on Instagram elicited by the bookstagrammers’ reviews in the form of comments show that this tradition has significantly become a part of the community’s identity.</p><p class="Normal1"> </p><p><strong>Keywords</strong>: Bookstagram Community, book review, reciprocal ethnography</p>

Konseptualisasi Disfemisme Dalam Novel Laut Bercerita: Sebuah Tinjauan Semantik Kognitif

“…Salah satunya adalah menjadi bookstagrammer atau reviewer buku-buku di platform Instagram. Para bookstagrammer ini mempromosikan berbagai genre buku berkualitas untuk dibaca para pengikutnya (Gede et al, 2020;Saez, 2022). Posisi bookstagrammer ini hampir setara dengan Youtuber bila memang sudah banyak yang meng-endorse mereka.…”

“…Keberadaan para bookstagrammer ini menjadi penting baik bagi penulis, penerbit, maupun pembaca karena pergeseran perilaku para pembaca masa kini (Gede et al, 2020). Penulis membutuhkan bookstagrammer untuk memberikan apresiasi atas karyanya, sedangkan penerbit membutuhkan bookstagram sebagai promotor, bahkan distributor.…”