Bookstagrammers vs. BookTubers

Abstract

As the Internet has become a part of many people's daily lives, it has led to the growth of a reading culture influenced by book bloggers on different social media platforms. This chapter identifies two social media platforms that the readers utilize to share about the books they have read. While readers have found their reading space on social media platforms, some have become book influencers. This chapter identifies two categories of prominent literary influencers i.e., Bookstagrammers and BookTubers. Since the readers follow book influencers to learn about the latest books and to read their reviews before making their purchase decision. This chapter aims to compare and analyse the prominent categories of book influencers focusing on knowing more about the preferred book influencers from the readers' point of view.