Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market

Ringold, Debra Jones

doi:10.1023/a:1014588126336

Cited by 214 publications

(173 citation statements)

References 105 publications

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“…Seemann, Carroll, Woodard, and Mueller (2008) suggest that different types of threats to perceived freedom elicit differing magnitudes of reactance response. By the same token, research on advertising and promotion suggests that the magnitude of psychological reactance depends on the perceived personal relevance of the threat to freedom (see Ringold, 2002;White et al, 2008). For example, White et al (2008) find that highly personalized messages are less likely to elicit reactance because they are perceived as more personally relevant.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Customer Reactions to Acquirer-Dominant Mergers and Acquisitions

Thorbjørnsen

2011

SSRN Journal

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This article investigates consumer reactions to acquirer-dominant mergers and acquisitions (M&As) from the perspective of the (smaller) target brand and explores how marketing actions can mitigate negative effects. The findings from five studies show that consumers tend to react negatively to M&As by devaluing the acquirer brand, increasing their intention to switch, and adjusting their attitudes toward the target brand upward. We suggest that psychological reactance is a mediator for the negative effects of merger information on customers' attitudes and switching intentions. We also demonstrate that brand managers can attenuate reactance by involving consumers in merger decisions, thus providing important managerial implications for M&A decisions and processes.

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Section: Conceptual Frameworkmentioning

confidence: 99%

Customer Reactions to Acquirer-Dominant Mergers and Acquisitions

Thorbjørnsen

2011

SSRN Journal

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“…However, students at Penn had a boomerang response, ie, a behavioral response opposite of the implied marketing intent. 22 The most likely explanation for the difference across class year is that, as students advance in their training, they begin to form attitudes toward various treatment options that can be primed with branded promotional items. In comparison to third-year students, fourth-year students have had greater clinical ex- …”

Section: Commentmentioning

confidence: 99%

Effect of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences

Grande¹,

Frosch²,

Perkins³

et al. 2009

Arch Intern Med

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“…Experimental subjects receiving either negative feedback or both positive and negative feedback performed significantly better than subjects receiving positive feedback only (Buss and Buss 1956;Jones 1961;Meyer and Offenbach 1962; but see Buchwald 1962). A more recent meta-analysis, however, reveals that while negative feedback has a positive effect on performance, extremely negative feedback can have just the opposite effect (Kluger and DeNisi 1996); a tendency also known as ''reactance'' (Brehm and Brehm 1981) or ''boomerang effects'' (Ringold 2002). Indeed, as some scholars have found, when negative feedback reaches the point of ''shaming,'' it can have both positive and negative consequences.…”

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confidence: 99%

An Experiment Testing the Relative Effectiveness of Encouraging Voter Participation by Inducing Feelings of Pride or Shame

2010

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Prior experimental research has demonstrated that voter turnout rises substantially when people receive mailings that indicate whether they voted in previous elections. This effect suggests that voters are sensitive to whether their compliance with the norm of voting is being monitored. The present study extends this line of research by investigating whether disclosure of past participation has a stronger effect on turnout when it calls attention to a past abstention or a past vote. A sample of 369,211 registered voters who voted in just one of two recent elections were randomly assigned to receive no mail, mail that encouraged them to vote, and mail that both encouraged them to vote and indicated their turnout in one previous election. The latter type of mailing randomly reported either the election in which they voted or the one in which they abstained. Results suggest that mailings disclosing past voting behavior had strong effects on voter turnout and that these effects were significantly enhanced when it disclosed an abstention in a recent election.

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Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market

Cited by 214 publications

References 105 publications

Customer Reactions to Acquirer-Dominant Mergers and Acquisitions

Customer Reactions to Acquirer-Dominant Mergers and Acquisitions

Effect of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences

An Experiment Testing the Relative Effectiveness of Encouraging Voter Participation by Inducing Feelings of Pride or Shame

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