INCE WOMEN FIRST EXPRESSED INTEREST IN AUTOMOBILITY, AUTOmanufacturers and marketers have determinedly directed the female motorist toward the practical "family" vehicle. While men are often encouraged to purchase automobiles that reflect power and performance, women are expected to drive a safe, reliable, and functional automobile that reinforces the gender-appropriate roles of wife and mother. The gendering of the automotive experience was instigated soon after the introduction of the gasoline-powered automobile in the early twentieth century as a solution to the growing problem of women's automobility in American society. Fearful the increased power and range provided by the internal-combustion engine would encourage women to drive faster and further-and away from domestic responsibilities-the slow and sedate electric vehicle with limited range was positioned as eminently more suitable for the woman driver. 1 After World War II, automakers continued to rely upon the cultural assumption that women's "unchanging biological natures" resulted in a gender-wide preference for sensible, sound, and dependable cars perfectly suited for the transportation of kids and cargo (Scharff 116). In the twenty-first century, the association between function, family, and the female driver continues, as women