The synthesis of boron difluoride complexes of as eries of curcuminoidd erivatives containing various donor end groups is described. Time-dependent (TD)-DFT calculations confirm the charge-transfer character of the second lowest-energy transition band and ascribe the lowest energy band to a" cyanine-like" transition. Photophysical studies reveal that tuning the donors trengtho ft he end groups allows coveringab road spectral range, from the visible to the NIR region, of the UV-visible absorptiona nd fluorescence spectra.T wo-photon-excited fluorescence and Z-scan techniques prove that an increase in the donor strengtho r in the rigidity of the backboner esultsi naconsiderable increase in the two-photon cross section, reaching 5000 GM, with predominant two-photona bsorption from the S 0 -S 2 charge-transfer transition. Direct comparisons with the hemicurcuminoid derivatives show that the two-photon active band for the curcuminoid derivatives has the same intramolecular charge-transfer character and therefore arises from ad ipolar structure. Overall,t his structure-relationship study allowst he optimization of the two-photon brightness (i.e., 400-900GM) with one dye that emits in the NIR region of the spectrum.I na ddition, these dyes demonstrate high intracellularu ptakee fficiencyi nC os7 cells with emission in the visible region, which is further improved by using porous silican anoparticles as dye vehicles for the imaging of two mammalian carcinomac ells type based on NIR fluorescence emission.