2013
DOI: 10.1007/978-3-319-02753-1_21
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Bottom Up Approach and Devolved Design of a Health Information System: eHealth TABLET

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Cited by 3 publications
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“…However, any further strategic change was suspended (Activity report of the Ministry of Health Protection of the Republic of Lithuania, 2020). The present investigation has chosen the application of the bottom-up principle, applied in e-Health research (Easan et al, 2012;Estuar et al, 2013) and an end-user perspective (Biancone et al, 2021) to examine the employment of the brand equity approach in daily digital communication with consumers.…”
Section: Introductionmentioning
confidence: 99%
“…However, any further strategic change was suspended (Activity report of the Ministry of Health Protection of the Republic of Lithuania, 2020). The present investigation has chosen the application of the bottom-up principle, applied in e-Health research (Easan et al, 2012;Estuar et al, 2013) and an end-user perspective (Biancone et al, 2021) to examine the employment of the brand equity approach in daily digital communication with consumers.…”
Section: Introductionmentioning
confidence: 99%