2024
DOI: 10.1177/14673584241277019
|View full text |Cite
|
Sign up to set email alerts
|

Bounce-back strategies: Revitalizing the hotel industry post-pandemic

Juan Gabriel Vanegas-López,
Diego Alejandro López-Cadavid,
Manoj Mathew
et al.

Abstract: The COVID-19 pandemic severely disrupted the hotel industry, necessitating a reevaluation of competitive strategies. This study examines viable strategies for revitalizing hotel operations in the post-pandemic context, focusing on Medellín, Colombia. Using the Fuzzy Analytic Hierarchy Process (FAHP) technique, we evaluate the relative importance of different strategies and their applicability in different scenarios. The study identifies five key strategies, prioritized as follows: differentiation, service deve… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 63 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?