We derive asymptotically an order parameter equation in the limit where nascent bistability and long-wavelength modulation instabilities coalesce. This equation is a variant of the SwiftHohenberg equation that generally contains nonvariational terms of the form ٌ 2 and ٌ͉ ͉ 2 . We briefly review some of the properties already derived for this equation and derive it on three examples taken from chemical, biological, and optical contexts. Near the critical point associated with nascent bistability and close to long-wavelength regime, the dynamics of many natural spatially extended systems can be described by a single real partial differential equation. This approximation is very useful for the study of out of equilibrium dissipative structures that can be either periodic or localized in space. In this contribution, we derive a real order parameter equation that includes nonvariational effects and which is capable of describing a very wide class systems. Examples taken from biology, chemistry, and optics are considered together with a general derivation that shows that the obtained real order parameter equation is universal and has a larger spectrum of space-time dynamical behaviors compared with the usual variational Swift-Hohenberg equation.