“…Therefore, she finds it an inherently complex task to determine the precise payoff of linking choice options. As humans are boundedly rational (Camerer, 1998), they cope with complexity in decision making by simplification, which commonly involves assessing a judgment object (e.g., linking choice option) using only the subset of properties of the object that are most accessible, that is, that come most readily to mind, rather than using all relevant properties (Gigerenzer et al, 1999), as long as this leads them to a satisfying situation (Simon, 1956). This is clearly illustrated in the literature about the effects of task complexity in several other contexts, like job candidate selection (Timmermans, 1993), audit judgment (Bonner, 1994), consumer choice (Swait & Adamowicz, 2001;Dellaert et al, 2012), and betting markets (Sung et al, 2009), but no empirical research to date has addressed such effects in making complex network formation decisions.…”