2023
DOI: 10.4018/978-1-6684-6055-9.ch012
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Boutique Hotel by HCH

Abstract: This chapter examines the purpose and effectiveness of a new tourism trademark, the “Boutique hotel” project, which has been designed and implemented by the Hellenic Chamber of Hotels. The scope is to encapsulate the efforts of the last five years to lay the institutional groundwork for a professionally operated accommodation system of boutique hotels, a relatively new form of accommodation in Greece. This chapter will analyse the goals, terms, and conditions for defining this tourism brand and its operating s… Show more

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Cited by 3 publications
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