Journal of Political Marketing
 2024
DOI: 10.1080/15377857.2024.2397964
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Boycott and Buycott Intent to Actions: Unpacking the Role of Political Ideology and Advertising Through The Society of the Spectacle

José A. Flecha-Ortiz,
Rolando Rivera-Guevarrez,
Maria Santos-Corrada
et al.
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