Branchless banking in rural Malawi: Potential customers' perspective on bank-led mobile banking

Mtambalika, Augustine; Manda, Tiwonge Davis; Gombachika, Harry; Kunyenje, Gregory

doi:10.1109/istafrica.2016.7530701

Cited by 7 publications

(6 citation statements)

References 9 publications

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“…Nine of the studies provide findings to suggest that convenient and accessible banking services, for both low-and high-income people, are the major benefit of embracing mobile banking (Baptista & Oliveira, 2015;Mago & Chitokwindo, 2014;Mlitwa & Tshetsha, 2012;Mtambalika et al, 2016;Shrivastava, 2010;Van der Wansem, 2013;Van Deventer et al, 2017). Three of those nine studies focus on the fact that mobile banking reduces time and access barriers (Chukwumah, 2017;Shrivastava, 2010;Van der Wansem, 2013).…”

Section: Benef Its Convenience and Accessibilitymentioning

confidence: 99%

Challenges, Benefits, and Adoption Dynamics of Mobile Banking at the Base of the Pyramid (BOP) in Africa: A Systematic Review

Pankomera¹,

Greunen²

2018

Afr. j. inf. commun. (Online)

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Increased mobile penetration in Africa offers great potential to accelerate financial inclusion through increased adoption of mobile banking by people at the base of the pyramid (BOP) on the continent. This article provides results from a systematic review of existing research findings on the challenges, benefits and adoption dynamics of mobile banking at the BOP in Africa. The systematic review, which followed PRISMA (preferred reporting items for systematic reviews and meta-analyses) guidelines, identifies the following key challenges for mobile banking diffusion at the BOP on the continent: poor mobile connectivity; lack of awareness of mobile banking services; illiteracy; poverty; lack of trust due to perceived security risks; legal and regulatory frameworks; and cultural factors. Based on analysis of these challenges, and of the benefits and adoption dynamics also identified, the article provides recommendations on how mobile banking services can be more sustainably implemented for the benefit of people at the BOP in Africa. Keywords mobile banking, financial inclusion, base of the pyramid (BOP), Africa; PRISMA (preferred reporting items for systematic reviews and meta-analyses), challenges, benefits, adoption dynamics, technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT)

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Section: Benef Its Convenience and Accessibilitymentioning

confidence: 99%

Challenges, Benefits, and Adoption Dynamics of Mobile Banking at the Base of the Pyramid (BOP) in Africa: A Systematic Review

Pankomera¹,

Greunen²

2018

Afr. j. inf. commun. (Online)

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“…One study cites lack of mobile phone banking policies for the rural people as a barrier (Mtambalika et al, 2016), evidence that some challenges are created by lack of legal and regulatory frameworks.…”

Section: Legal and Regulatory Frameworkmentioning

confidence: 99%

“…Convenience and accessibility Nine of the studies provide findings to suggest that convenient and accessible banking services, for both low-and high-income people, are the major benefit of embracing mobile banking (Baptista & Oliveira, 2015;Mago & Chitokwindo, 2014;Mlitwa & Tshetsha, 2012;Mtambalika et al, 2016;Shrivastava, 2010;Van der Wansem, 2013;Van Deventer et al, 2017). Three of those nine studies focus on the fact that mobile banking reduces time and access barriers (Chukwumah, 2017;Shrivastava, 2010; Van der Wansem, 2013).…”

Section: Benef Itsmentioning

confidence: 99%

“…The findings from three studies-conducted in Malawi, Rwanda Sudan-reveal mobile banking's role in increasing the uptake of banking services, thereby promoting financial inclusion (Ammar & Ahmed, 2016;Mtambalika et al, 2016;Van der Wansem, 2013). Reduced urban-rural divide The findings from Malawi, Rwanda Sudan studies reveal mobile banking's role in reducing the rural-urban divide (Ammar & Ahmed, 2016;Mtambalika et al, 2016;Van der Wansem, 2013).…”

Section: Promotion Of Financial Inclusionmentioning

confidence: 99%

“…The findings from six of the studies highlight the key role of perceived usefulness in driving adoption of mobile technology (Ammar & Ahmed, 2016;Baptista & Oliveira, 2015;Chukwumah, 2017;Mago & Chitokwindo, 2014;Mtambalika et al, 2016;Shrivastava, 2010).…”

Section: Perceived Usefulnessmentioning

confidence: 99%

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Untitled

2018

AJIC

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Journal of Information and Communication (AJIC) is a peerreviewed, interdisciplinary, open access academic journal focused on information and communication ecosystems in Africa, elsewhere in the developing world, at at global level. Accredited by the South African Department of Higher Education and Training (DHET), AJIC pursues its open access objective by publishing online, free to the user, under a Creative Commons licence, and by not imposing article processing charges on its contributors.

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