Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands

Rodrigues, P.; Junaid, M.; Sousa, A.; Borges, A. P.

doi:10.1057/s41262-023-00346-5

J Brand Manag

2023

DOI: 10.1057/s41262-023-00346-5

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Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands

P. Rodrigues,

M. Junaid,

A. Sousa

et al.

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2024

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Cited by 3 publications

References 115 publications

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Responsible brand leadership in services: fostering love, ethics, and empowerment

Junaid,

Javed,

Hussain

et al. 2024

The Service Industries Journal

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Responsible brand leadership in services: fostering love, ethics, and empowerment

Junaid,

Javed,

Hussain

et al. 2024

The Service Industries Journal

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Comparing the distinctive influences of physical and social servicescapes on brand love for internet‐famous restaurants

Li,

Zhang,

Chen

2024

JPBM

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Purpose This study aims to investigate the different effects of physical and social servicescapes on brand love for internet-famous restaurants, focusing on their pathways and strengths of influence. Design/methodology/approach Structural equation modeling was applied to analyze data from 387 online questionnaires in China. Findings Results indicate that social servicescape directly influences brand love for internet-famous restaurants, while physical servicescape does not. The effect of physical servicescape on brand love for internet-famous restaurants is mediated by perceived coolness and perceived enjoyment, whereas social servicescape’s influence is mediated solely by perceived enjoyment. Overall, physical servicescape has a stronger impact on brand love for internet-famous restaurants compared to social servicescape. Practical implications The findings help internet-famous restaurants create effective physical and social servicescapes to enhance brand love, underscoring that physical servicescape is more crucial than social servicescape for cultivating this love. Originality/value This study contributes to the literature by analyzing the heterogeneous pathways and strengths of physical and social servicescapes influencing brand love for internet-famous restaurants, while highlighting the mediating role of perceived coolness and expanding the application scope of cognitive appraisal theory.

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Suit up or dress down: exploring the impact of CEO attire on corporate perceptions

Xu,

Huang,

Cheng

et al. 2024

JPBM

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Purpose This study aims to investigate the influence of CEO attire formality on consumers’ perceptions of corporate image, drawing on first impression theory and spillover effect theory. Design/methodology/approach Four experimental studies were conducted to test the proposed effect, the underlying mechanism and the boundary condition. Findings The formality of CEO attire significantly influences consumers’ perceptions of corporate image. Specifically, formal CEO attire creates a stronger perception of corporate authority among consumers, mediated by perceived rule-following of the CEO. In contrast, informal CEO attire leads to a stronger perception of corporate friendliness, mediated by perceived psychological distance of the CEO. Moreover, a matching effect exists between the type of industry and CEO attire formality, where consumers perceive a greater match between authoritative industries and formally dressed CEOs, and between friendly industries and informally dressed CEOs. This alignment strengthens consumers’ corporate attitudes. Practical implications The findings offer valuable insights for CEOs aiming to foster a positive image through their attire, providing strategic guidance for aligning corporate image with industry characteristics. Originality/value This research extends the understanding of how consumers’ perceptions of CEO attire can spill over to affect the corporate image, offering a novel perspective on corporate image communication.

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Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands

Cited by 3 publications

References 115 publications

Responsible brand leadership in services: fostering love, ethics, and empowerment

Responsible brand leadership in services: fostering love, ethics, and empowerment

Comparing the distinctive influences of physical and social servicescapes on brand love for internet‐famous restaurants

Suit up or dress down: exploring the impact of CEO attire on corporate perceptions

Contact Info

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