Brand Association of Ciletuh - Palabuhanratu Geopark Towards COVID-19 Pandemic and Sustainable Tourism

Abstract

The purpose of this research is to investigate brand association of Ciletuh – Palabuhanratu UNESCO Global Geopark towards the COVID-19 pandemic and sustainable tourism. This research employs a qualitative research method with a case study and descriptive statistics model. The data used in this study are primary and secondary ones in which the techniques of data collecting is by observation, purposive random sampling with Likert scale, as well as literature studies. The results of this study show that Ciletuh-Palabuhanratu Geopark is not only a strategic place for tourism activities in the COVID-19 pandemic since it has characteristics to comply health protocols but also able to meet the tourism recovery during the pandemic. The tourism activities provided by Ciletuh-Palabuhanratu Geopark sites meet the concept of quality adventure tourism and in line with sustainable tourism with concerns on balancing the environmental conservation, local economic empowerment, as well as local social and culture preservation. The brand association of Ciletuh-Palabuhanratu Geopark is shown by its tourism product scope and quality which are associated to sustainable tourism, moreover the use occasion is line with the COVID-19 pandemic situation. The attributes of UNESCO Global Geopark also create the values of tourism activities during and after COVID-19 pandemic which meet the points of sustainable tourism activities and recoveries.

Perceptions of Environmental Awareness and Pro-Environmental Behaviour of People in the Riverfront City, Pekanbaru City, Riau, Indonesia

“…Promotion of this area has used technology as researchess [25,26]. However, this area was closed due to the COVID-19 pandemic, like other places, one of which is Pelabuhan Ratu [27].…”

Geotourisms in Cibenda Village: Potencies of Sustainable Tourism in Ciletuh – Palabuhanratu Geopark after COVID–19 Pandemic

“…Therefore, the health protocol implementation should be met by the destinations to ensure cleanliness, health, safety, and environmentally safe conditions (CHSE). For tourism activities during the pandemic, it is recommended that it should be an open area, able to do physical and social distancing as well as to anticipate overcapacity such as Ciletuh -Palabuhanratu UNESCO Global Geopark abbreviated as CPUGGp [5]. From a positive perspective, COVID-19 has given an opportunity to the global travel and tourism industries to reset namely travel which blends natural and cultural experiences as one big adventure [6].…”

Application of Knowledge Chain in the Construction of Online Tourism Education Resources

“…In recent years, tourism has been developing rapidly, and occupied an important position in the tertiary industry, making significant contributions to politics, economy, culture, and ecology [1][2][3][4][5]. The demand for high-quality tourism talents continues to grow, owing to the structural adjustment and upgrading of tourism, and the integration between culture and tourism [6][7][8][9][10][11][12][13][14][15].…”