Brand community coping

Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka

doi:10.1016/j.jbusres.2017.10.054

Cited by 37 publications

(30 citation statements)

References 53 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Collectives can create value before purchase by designing or helping create a product or service (e.g., Kozinets, Hemetsberger, and Schau 2008; Scaraboto and Fischer 2012). Likewise, collectives can coproduce value after purchase by altering or shaping consumption (e.g., Seregina and Weijo 2016; Weijo, Bean, and Rintamaki 2019). While the examples we provide only sample from the rich set of research available on collective value creation before and after purchase, the present study focuses on different forms of collective value creation.…”

Section: Market Collectives and The Coproduction Of Valuementioning

confidence: 99%

Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions

Campbell¹,

Schau²

2019

Journal of Marketing

View full text Add to dashboard Cite

Users of deal collectives coproduce “deals” that yield value beyond what a marketer intends when offering promotions. The authors develop an understanding of how this unintended value is coproduced through the combined actions of users in deal collectives. Users are drawn to deal collectives by a web of motivations that include subversive shopper feelings, which reflect a desire to outsmart firms and temporarily upend the market power structure. Uncovered transvaluation processes show that deal forums—due to their collective knowledge, creativity, and trust—are more effective than individual consumers at identifying, developing, and vetting opportunities to capture unintended value. The authors further reveal that unintended value can stem from untargeted promotions, pricing and promotion errors, and combinations or stacking of promotions. Strategies for monitoring deal collectives and either discouraging or supporting their activities are offered.

show abstract

Section: Market Collectives and The Coproduction Of Valuementioning

confidence: 99%

Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions

Campbell¹,

Schau²

2019

Journal of Marketing

View full text Add to dashboard Cite

show abstract

“…We suggest studying different contexts in which nonmimetic consumption experiences occur and further investigate social undesirable modalities (O'Sullivan, 2016). This could include research into the similarities and differences between brand communities and anti‐brand communities (Hollenbeck & Zinkhan, 2010), coping practices in brand transgressions (Weijo et al., 2019), nonmimetic consumer experiences (O'Sullivan, 2016), and abjection/dystopic consumption (Podoshen et al., 2014, 2018). In particular, Podoshen et al.…”

Section: Future Research Agendamentioning

confidence: 99%

“…Consumer interactions are also expected to generate engagement, particularly between members and a brand (e.g., de context and intensity (de Almeida et al, 2018). Notwithstanding, brand transgressions can undermine co-creative and engagement efforts, which can be solved through coping strategies (Weijo et al, 2019).…”

Section: Concepts and Theoriesmentioning

confidence: 99%

“…This could include research into the similarities and differences between brand communities and anti-brand communities (Hollenbeck & Zinkhan, 2010), coping practices in brand transgressions (Weijo et al, 2019), nonmimetic consumer experiences (O'Sullivan, 2016), and abjection/dystopic consumption (Podoshen et al, 2014(Podoshen et al, , 2018. In particular, Podoshen et al (2014) recognize the need to further explore examples of other dystopian consumption contexts.…”

Section: Theoretical Propositionsmentioning

confidence: 99%

See 1 more Smart Citation

A consumer culture theory perspective of the marketplace: An integrative review and agenda for research

Hungara

Nobre

2021

Int J Consumer Studies

View full text Add to dashboard Cite

In the last decades, the focus of studies on consumer behavior has changed from the individual to the group. Classical theories based on economic utility are insufficient to understand this phenomenon. Therefore, a new theoretical and postmodern approach seems necessary. Despite the increasing popularity of consumption communities, the investigation in the field is still dispersed. This study represents one first attempt to synthesize findings on the topic, in light of the consumer culture theory (CCT) tradition. CCT provides a useful framework to understand the social, cultural, experiential, and symbolic aspects of consumption. In this paper, we perform a systematic literature review on consumption communities. We also suggest an agenda for future research on the topic, consisting of its emerging themes and a set of propositions of study.

show abstract

“…At present, foreign studies on time-honored restaurants are mainly from the perspectives of time-honored brands marketing, brand development experiences, and consumers' purchase intention [9,10]. French and German wine are typical representations.…”

Section: Introductionmentioning

confidence: 99%

Spatial Distribution and Influencing Factors of Chinese Time-Honored Catering Brands in the Five Northwestern Provinces

et al. 2021

View full text Add to dashboard Cite

The Chinese Time-honored Catering Brands (CTCBs) in the five northwestern provinces are the accumulation of culture in the northwest of China and have precious value. Their formation and development process have their own characteristics and rules. In order to clarify the spatial distribution characteristics and influencing factors of CTCBs in these provinces, this study uses geolocated social media data (the data of the CTCBs’ directory, location, and per capita consumption level), and applies statistical analysis, kernel density analysis, standard deviational ellipse, and buffer analysis to analyze the spatial distribution characteristics and influencing factors of CTCBs in the five northwestern provinces. The results show that: (1) the spatial development intensity of CTCBs is relatively strong in their original place, and their spatial distribution is uneven. The overall distribution is in the northwest-southeast direction, with strong agglomeration, and tends to be scattered in the periphery of the agglomeration area. There are some areas with higher concentrations distributed in the form of patches. (2) The number and spatial distribution of old brands with different grades and tastes have different characteristics. (3) The spatial distribution pattern of CTCBs is formed under a variety of factors, such as historical and traditional culture, regional traffic conditions and urban development patterns, etc.

show abstract

Brand community coping

Cited by 37 publications

References 53 publications

Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions

Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions

A consumer culture theory perspective of the marketplace: An integrative review and agenda for research

Spatial Distribution and Influencing Factors of Chinese Time-Honored Catering Brands in the Five Northwestern Provinces

Contact Info

Product

Resources

About