Brand-driven identity development of places: application, evaluation and improvement suggestions of the BIDP-framework
Davide Maffei
Abstract:Purpose
The purpose of this paper is to assess the suitability of Botschen et al.’s (2017) Brand-driven Identity Development of Places (BIDP) framework to support places in developing their brand-driven identity and offering sustainable tourism models.
Design/methodology/approach
This paper applies design science research (DSR) to evaluate the BIDP-framework. A qualitative methodology is used, bringing together findings from four different case studies and from existing academic literature to make relevant s… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.