Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting

Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina M.; Cioppi, Marco

doi:10.1016/j.jretconser.2019.102031

Cited by 91 publications

(124 citation statements)

References 109 publications

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“…Curina et al [94] defined WOM as customers' positive or negative about a product or a company using online or offline channels. This research builds on Curina et al's WOM definition as organic food users are likely to get access to WOM information via online channels such as social media platforms; and offline channels such as communication with parents, relatives, and colleagues.…”

Section: Hypothesis (H4)mentioning

confidence: 99%

Purchasing Behavior of Organic Food among Chinese University Students

Ali

Hao

2021

Sustainability

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The consumption of organically produced food is gaining ground around the world due to growing consumers’ concerns for personal health. Nevertheless, researchersaddressed the intention-behavior gap pertaining to buying organic food and called for more studies on consumers’ actual purchasing behavior. In order to understand this disparity, the current study examined the relationship among health consciousness, pricing policy, consumer trust, personal attitude, and purchasing behavior of organic food among university students. In addition, this research examined the moderating impact of word of mouth (WOM). This research adopted a quantitative method and employed convenience sampling to administer survey questionnaires to buyers of organic food in five Chinese universities between November 2020 and February 2021. A total of 335 questionnaires were collected and used for data analysis. Structural equation modeling results revealed that purchasing behavior is positively related to health consciousness and negatively influenced by pricing policy, while personal attitude and consumer trust had an insignificant association with students’ buying behavior of organic food. Further, WOM had a positive moderating impact on the relationship between health consciousness and purchasing behavior; and was found to strengthen the negative relationship between pricing policy and organic food purchasing behavior. This study presents some critical implications for researchers and organic food retailers and marketers.

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Section: Hypothesis (H4)mentioning

confidence: 99%

Purchasing Behavior of Organic Food among Chinese University Students

Ali

Hao

2021

Sustainability

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“…Brand awareness also acts as a critical factor in consumer buying interest. Certain brands will try to master their minds to influence consumer interests making it a choice among various existing brand alternatives (Curina et al, 2020).…”

Section: Brand Awareness Customer Satisfaction Repurchase Intentionmentioning

confidence: 99%

Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction

Ilyas¹,

Rahmi²,

Tamsah³

et al. 2020

JAFEB

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This study aims to analyze and confirm brand awareness' role in influencing the repurchase intention both directly and indirectly on customer satisfaction variables and repurchase intention variables. The contribution brought by this study is to reflect manifest variables such as recall, purchase, and consumption. The number of respondents in this study was 200 samples using the online survey data collection method (Google form), while the research approach is quantitative explanatory. The data analysis test tools include the Structural Equation Modeling (SEM) approach with AMOS as a statistical data analysis software and Sobel test to indirectly test the relationship. This study consists of four hypotheses, of which three hypotheses are positively and significantly related (brand awareness on repurchase intention, brand awareness on customer satisfaction, and customer satisfaction on repurchase intention). Through indirect relationship, namely, brand awareness on repurchase intention through customer satisfaction, the study showed no significant effect. In a comprehensive way, this study emphasizes the factor of customer satisfaction as a determinant of consumer loyalty and repurchase intention. Therefore, creating optimal customer satisfaction, service excellence, promotion and massive advertising, guaranteeing the safety and ease-of-use apps, and ease of shopping, especially for e-commerce industry, is a serious concern.

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“…Among all of these conceptualizations of brand consequences, it seems that the conceptualization described by Zarantonello et al (2016) sits on a stronger and broader conceptual ground, as is summarized in Table 2. intention (Curina, Francioni, Hegner, & Cioppi, 2020). These reactions are also associated with brand avoidance behavior (Gregoire et al, 2009;Hegner et al, 2017).…”

Section: Consequences Of Brand Hatementioning

confidence: 96%

Developing a theory of brand hate: Where are we now?

Kucuk

2021

Strategic Change

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This paper discusses the similarities and differences between the antecedents and consequences of the brand hate studies done to date. The literature review reveals that “ideologic/identity mismatch” antecedents have deeper and broader implications for markets; therefore, brands should examine their ideological stance and identity perceptions closely to eliminate any future brand hate situations. Furthermore, “attack” type consequences might create severe public insults and the destruction of the brand image in the eyes of consumers. Potential antecedent and consequential interventions were also addressed in order to facilitate better functioning market relationships.

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Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting

Cited by 91 publications

References 109 publications

Purchasing Behavior of Organic Food among Chinese University Students

Purchasing Behavior of Organic Food among Chinese University Students

Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction

Developing a theory of brand hate: Where are we now?

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