Brand: Identity, Image, and Relationships

A study of KOL effectiveness on brand image of skincare products

“…Building a positive brand image is crucial as this helps an organization to stand out from its competitors. The customers' attitude to a product's brand is an essential factor towards intention of use compared with other similar products in the market (Norazah, 2013;Danker, 2014;Ilicic and Webster, 2013;Barreda, Bilgihan, Nusair, andOkumus, 2015, Tao, Law andYung, 2020). Thus, the right brand image will potentially induce customer purchase behaviour.…”

Transforming Art Education into Visual Culture Education Through Rhizomatic Structures

“…The range of cultural sites is extensive, including second life (Han, 2013;Lu, 2010); video games (Gill, 2009); graphic novels (Carpenter & Tavin, 2012); Argentinian telenovelas (Christopoulou, 2010); Barbie dolls (Amburgy, 2011); on-line image galleries (Carpenter & Cifuetes, 2011); animated film (Madrid, 2012); shop window displays (Christopoulou, 2011); popular images of the Buddha (Shin, 2010); family snapshots (Baxter, 2012); heritage tourism (Ballengee-Morris & Sanders, 2009); graffiti, tattoos, and public and private memorial shrines (Bey, 2012); adolescents own webpages (Bae, Anadolu Journal of Educational Sciences International, Art Education Special Issue, November 2015 51 2011); commercial brands (Danker, 2014), Tamagotchi electronic pets (Ivashkevich, 2011); the parody news program The Colbert Report (Derby, 2013); political advertising activism (Briggs, 2013); fan art (Manifold, 2013;Chung, 2011); and advertising and newspaper cartoons (Chang, Lim & Kim, 2012). For my part, I have recently explored unsolicited youth productions on YouTube (Duncum, 2013).…”