Brand Identity Process of Financial Cooperatives: An Austrian Case

Attuel-Mendes, Laurence; Caseau, Cornélia; Bonescu, Mihaela

doi:10.1002/jsc.1991

Cited by 11 publications

(5 citation statements)

References 22 publications

(26 reference statements)

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“…They found that, for financing in both cases, good communication with the support of a valid and consistent identity is essential. In addition, the use of marketing tools for crowd funding is significant [74]. Corazzini et al (2015), Belleflamme et al (2015), and Cason and Zubrickas (2015) emphasized the effect of coordination of investors on attracting investment and campaign success [34,46,75].…”

Section: Figure 6 the Proposed Model For Entrepreneurs' Resistance Against Crowd Funding [65]mentioning

confidence: 99%

Developing a Comprehensive Framework for Crowd Funding Factors by Using the Hexagon Technique

Saryazdi

Ghatari

Mashayekhi

et al. 2021

HighTech. Innov. J.

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In recent years, crowd funding has seriously been considered as a novel method of financing start-up businesses and innovative ideas. In its short life time so far, the method has significantly grown in different aspects such as the number of proposed platforms, the number of campaigns and their success rate, the amount of capital provided, and the number of proposed models. In addition, various researchers have investigated the phenomenon from different points of view. Nevertheless, just a few studies have carried out a comprehensive review of the factors affecting this method. The main purpose of this research is to design and implement a comprehensive framework for factors that affect crowd funding. In order to achieve this goal, the effective factors in this regard were first identified through systematic review of the literature on crowd funding. Then, they were classified and clustered in a hexagonal framework based on the stakeholder's model. In other words, a qualitative method is used to extract the factors affecting crowd funding. The hexagons extracted from the literature were in 82 clusters out of which 38 were accounted for by capital seekers, 16 by investors and platforms, and 12 by other stakeholders. This study is the first effort to design a comprehensive framework for factors that affect crowd funding. Doi: 10.28991/HIJ-2021-02-02-07 Full Text: PDF

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Section: Figure 6 the Proposed Model For Entrepreneurs' Resistance Against Crowd Funding [65]mentioning

confidence: 99%

Developing a Comprehensive Framework for Crowd Funding Factors by Using the Hexagon Technique

Saryazdi

Ghatari

Mashayekhi

et al. 2021

HighTech. Innov. J.

View full text Add to dashboard Cite

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“…These direct lending online platforms focus a lot on trust issues, moderated by relationship proximity and expertise of their stakehoders (Attuel‐Mendès, Caseau, & Bonescu, 2017). To build trust, they, therefore, need to be very careful in communicating their brand identity (Attuel‐Mendès, Caseau, & Bonescu, 2014) and need to manage relationships with their microfunders (Macht, 2014). They also experimented with adopting the practices of offline microfinance such as group lending to increase trust (Assadi & Ashta, 2014).…”

Section: Research Directionsmentioning

confidence: 99%

Microfinance and financial inclusion: Challenges and opportunities

Milana

Ashta

2020

Strategic Change

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Lifting the poor from poverty through financial and social inclusion is the ultimate target and raison d'etre of microfinance. As the most recent literature has recognized, microfinance institutions have economically worked well in operating microcredit, but the aim of raising the living standard of their indigent clients has not been generally met. The expected encouragement of entrepreneurship from microcredit is still not detected in the empirical data, let alone women's social integration in working activities. The articles collected in this thematic issue bring new empirical elements of discussion pointing to many aspects of the social divides and the inequalities that plague the emerging countries. This overview article recalls the main questions that are still open and the framework of topics discussed in this thematic issue.

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“…In contrast, it has been found that enhanced duration of the campaign leads to increased chances of success (Cordova et al , 2015; Ahlers et al , 2015). Another important point to consider regards selection of suitable brands, proper identification of entrepreneurs, and use of right tools and marketing to attract investment, which is the result of correct management in a campaign (Attuel-Mendès et al , 2014). As it is observed, there is no power of evaluation and monitoring in crowdfunding because of the asymmetry of information, inaccessibility of entrepreneurs and the presence of non-expert investors.…”

Section: Document Model Buildingmentioning

confidence: 99%

Designing a qualitative system dynamics model of crowdfunding by document model building

Saryazdi

Ghatari

Mashayekhi

et al. 2019

QRFM

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Purpose The purpose of this paper is to design a qualitative model of crowdfunding dynamics through the document model building (DMB). Design/methodology/approach Methodology in this paper is the qualitative system dynamics through DMB. In DMB, the authors identify the variables that are drivers of its growth and collapse, and the model will be developed by using the systematic review of the literature. Findings Designing of the dynamics of crowdfunding model through DMB. Identifying variables that are drivers of crowdfunding growth and collapse. Determining leverage points in crowdfunding diffusion. Originality/value This paper, for the first time, with the aim of identifying and explaining the efficient positive and negative dynamics in this method, examines crowdfunding systematically and structurally.

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Brand Identity Process of Financial Cooperatives: An Austrian Case

Abstract: Financial institutions, be they cooperatives and operating through crowdfunding, have to pay attention to the identity they create and disseminate through their communication.

Cited by 11 publications

References 22 publications

Developing a Comprehensive Framework for Crowd Funding Factors by Using the Hexagon Technique

Developing a Comprehensive Framework for Crowd Funding Factors by Using the Hexagon Technique

Microfinance and financial inclusion: Challenges and opportunities

Designing a qualitative system dynamics model of crowdfunding by document model building

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