Brand image legacies of the 2010 FIFA World Cup^TM: a long-term assessment

Socio-Economic Impacts of FIFA World Cup Qatar 2022: A Study in Chon Buri Sports City Residents

“…The other regions were consequently left without infrastructural developments even though the cost of hosting was covered by all South African taxpayers. However, the country as a whole bene ted economically from hosting the world cup (Swart, Moyo, & Hattingh, 2019;).…”

“…As a result, they had varying degrees of success after the incident. As a result, even though the stadium infrastructure required a signi cant investment, the return on investment was low, and the stadiums eventually turned into government white elephants due to the high operating costs (Swart, Moyo, & Hattingh, 2019;.…”

“…However, according to government estimates, only a tenth of the money spent on the 2010 event was recouped, with visitors spending an additional 247 US dollars, 24% more than they had in previous years on food, housing, and shopping. A total of USD 135 million was spent on the creation of 40,000 permanent posts in the police department as part of the safety and security sector (Swart, Moyo, & Hattingh, 2019;. Like South Africa, major event management helps emerging nations gain knowledge of the planning and management of events.…”

Socio-Economic Impacts of FIFA World Cup Qatar 2022: A Study in Chon Buri Sports City Residents

“…The other regions were consequently left without infrastructural developments even though the cost of hosting was covered by all South African taxpayers. However, the country as a whole benefited economically from hosting the world cup (Swart, Moyo, & Hattingh, 2019;Subathra, Sivanesan, Narmadha, Senthikumar, Kitani, Essa, & Qoronfleh, 2022).…”

Brand messages that influence the sport tourism experience: the case of South Africa

“…Since local stakeholders play a major role in conceptualising and developing major events (Bazzanella, Peters, & Schnitzer, 2019), the study sheds light on stakeholder perceptions towards the utilisation of major events as destination brand promoters. The focus on South Africa is motivated by the fact that the country is still categorized as a developing destination brand, yet newly transitioned from an old (apartheid) image (Swart, Moyo, & Hattingh, 2019), which therefore marks this particular destination as an interesting case study context for exploring brand perceptions and tourism experiences. The paper starts with a review of the known literature on sport tourism intentions, experiences and influences on destination brands.…”