Brand Inertia in U.S. Household Cheese Consumption

Arnade, Carlos; Gopinath, Munisamy; Pick, Daniel

doi:10.1111/j.1467-8276.2008.01176.x

Cited by 28 publications

(28 citation statements)

References 30 publications

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“…The educational attainment of the head of the household was expected to be negatively correlated to the probability of purchase of private label product because previous studies (Arnade et al, 2008) found that greater levels of education positively affected the choice of the purchase of top brand cheese products. The opposite was revealed in our analysis.…”

Section: Interpretation Of Resultsmentioning

confidence: 98%

“…According to Arnade et al (2008), a greater level of education positively affected the purchase of top brand cheese products. The educational attainment of the head of the household then is expected to be negatively correlated to the probability of purchasing a private label product.…”

Section: Choice Of Explanatory Variables and Expected Signsmentioning

confidence: 97%

“…Arnade et al (2008) showed that brand inertia was relatively larger for cheddar and sliced cheese products especially in the Central and South regions. We include location as an explanatory variable and expect households residing in the Central and South regions to be less likely to buy private label cheese products on average in light of previous evidence from the literature.…”

Section: Choice Of Explanatory Variables and Expected Signsmentioning

confidence: 97%

“…According to Arnade et al (2008), the volume of purchase at the household level had a negative and significant effect on the decision of purchasing the leading brand products.…”

Section: Choice Of Explanatory Variables and Expected Signsmentioning

confidence: 97%

“…African American and Hispanic households redeemed fewer coupons, whereas coupon redemption of Asian households was not significantly different compared to Caucasian households. Arnade, Gopinath, and Pick (2008) analyzed brand choices of U.S. consumers for cheese purchases by deriving a set of discrete-choice models based on a dynamic utility maximization framework. They estimated a dynamic probit model for each of the top brands for cheddar, shredded, and sliced cheese in four U.S. regions.…”

Section: Literature Reviewmentioning

confidence: 99%

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The Impact of Retail Promotion on the Decision to Purchase Private Label Products: the Case of U.S. Processed Cheese

Bouhlal

Capps

2011

Agribusiness

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The authors examine the impact of retail promotions, specifically, store coupons, manufacturer coupons, and store features on the decision to purchase private label products. To identify these effects, a probit model is specified and estimated, which allows the calculation of the probability that the private label product is chosen conditional on a set of explanatory variables. Attention is centered on American processed cheese transactions. The source of the data is ACNielsen Homescan Panel of U.S. households for calendar years 2005 and 2006. Retail promotion using store coupons had a significant negative effect on the decision to purchase private label products. In our sample, store coupons were used to purchase both private label products and national brands. A strong negative relationship was found between national brand manufacturer couponing activity and the decision to purchase private label products. Therefore, national brand couponing appears to be an effective strategy for manufacturers to deter private label growth, at least in the processed cheese market. This analysis also shows that the decision of purchasing a private label cheese product is influenced by several sociodemographic characteristics of the household, namely household income and size, age and education of the household head, race, ethnicity, and location. [EconLit classifications: D10, D12]. r 2011 Wiley Periodicals, Inc.

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Section: Interpretation Of Resultsmentioning

confidence: 98%

Section: Choice Of Explanatory Variables and Expected Signsmentioning

confidence: 97%

Section: Choice Of Explanatory Variables and Expected Signsmentioning

confidence: 97%

“…According to Arnade et al (2008), the volume of purchase at the household level had a negative and significant effect on the decision of purchasing the leading brand products.…”

Section: Choice Of Explanatory Variables and Expected Signsmentioning

confidence: 97%

Section: Literature Reviewmentioning

confidence: 99%

See 3 more Smart Citations

The Impact of Retail Promotion on the Decision to Purchase Private Label Products: the Case of U.S. Processed Cheese

Bouhlal

Capps

2011

Agribusiness

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Demand for ready‐to‐eat cereals with household‐level censored purchase data and nutrition label information: A distance metric approach

et al. 2018

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We investigate the demand for ready‐to‐eat (RTE) breakfast cereals in the United States using censored, household‐level purchase data matched with product‐level nutrition data. Instead of using a multi‐equation based approach, we propose an alternative approach that relies on Pinkse, Slade, and Brett's (2002) distance‐metric (DM) method, which is highly practical and less burdensome computationally than some multiple‐equation methods. Among other results, we find that households with children are less price sensitive to cereals with whole grain as the first ingredient and to cereals that contain a higher number of fortified vitamins. In addition, we find that households tend to switch between products with similar fiber content and whole grain content profiles.

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Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

Paasovaara

Luomala

Pohjanheimo

et al. 2011

J of Consumer Behaviour

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Past research has shown that familiar brands can boost consumers' food taste experiences. On the other hand, more recent evidence suggests that the (in)congruity between consumer values and brand symbolism can affect the food taste perception. This study is the first one to integrate these two accounts into one single conceptual framework and to empirically evaluate their relative roles in explaining consumers' brand-induced taste perception. Two experiments involving taste trials (blind vs brand-cued sensory evaluation) were conducted. The first experiment analysed the brand familiarity effect, whereas the second experiment addressed also the taste perception of yogurts with differing brand symbolism amongst food consumers with distinct value orientations to find support for the (in)congruity effects. This research implies that congruity is not responsible for enhancing consumers' taste perception beyond the level that is produced by the brand familiarity. In contrast, the incongruity effect appears capable of neutralising the brand familiarity effect. Therefore, these two explanations may operate independently. More generally, this study speaks for the importance of incorporating consumer value -brand symbolism incongruity mechanism into food consumption studies; even owners' of strong food brands cannot trust the ability of their brands to boost a consumer's taste experience if there is no correspondence between his or her central values and brand symbolism. Thus, an objectively better taste is not necessarily decisive; satisfactory sensory quality can suffice if it is coupled with imaginative and daring brand marketing that delivers unique emotional and functional benefits for well-defined food consumer target segments.

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Brand Inertia in U.S. Household Cheese Consumption

Cited by 28 publications

References 30 publications

The Impact of Retail Promotion on the Decision to Purchase Private Label Products: the Case of U.S. Processed Cheese

The Impact of Retail Promotion on the Decision to Purchase Private Label Products: the Case of U.S. Processed Cheese

Demand for ready‐to‐eat cereals with household‐level censored purchase data and nutrition label information: A distance metric approach

Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

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