Global Marketing Conference Proceeding
 2014
DOI: 10.15444/gmc2014.04.08.04
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Brand Popularity as an Advertising Cue Affecting Consumer Evaluation on Sustainable Brand - A Cross - Cultural Comparison of Consumer Decision Making Style of Korea, China, and Russia -

Haesung Whang1,
Ting Zhang2,
Ik Choi3
et al.
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