Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia

Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka

doi:10.1080/02650487.2015.1057381

Cited by 20 publications

(9 citation statements)

References 48 publications

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“…The application of CUT theory has been extended beyond examining how consumers judge product quality to include analysing sustainability judgements (Esteky, ; Gleim, Smith, Andrews, & Cronin, ; Heyns, Herbst, & Bruwer, ; Pancer, McShane, & Noseworthy, ; Seo & Scammon, ; Watts & Giddens, ; Whang, Ko, Zhang, & Mattila, ; Wood, Robinson, & Poor, ). The cues in Figure , which is based on our literature review, have been found to impact judgements on both the environmental or social impact of a product and the credibility of sustainability‐related claims.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Herbes

Beuthner

Ramme

2020

Int J Consumer Studies

102

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Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating packaging. We asked over 3,000 respondents from Germany, France and the United States how they recognize environmentally friendly packaging. To solicit responses that we may not have anticipated, we used an open‐ended format, which we then followed with a closed‐ended format so that we could compare the two sets of responses. Not surprisingly, in both sets of responses, we found labelling to be the attribute consumers rely upon most, as well as evidence of misleading labels. We also found consumers in Germany and the United States relied on information on the packaging and named searching for information as one of their preferred ways to decide whether packaging is environmentally friendly. French consumers seemed less trusting of published information and more trusting of the look and feel, especially the material, of the package. Our results point to the importance of cultural influences in the acquisition of perceptual cues by the consumer.

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Section: Theoretical Backgroundmentioning

confidence: 99%

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Herbes

Beuthner

Ramme

2020

Int J Consumer Studies

102

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“…Brands can serve as another indicator of food quality [ 43 , 44 ]. Well-known brands may imply traceability [ 45 ] and more trustworthy food-safety standards [ 46 , 47 ].…”

Section: Hypotheses and Methodologymentioning

confidence: 99%

Consumers’ Willingness to Pay for Rice from Remediated Soil: Potential from the Public in Sustainable Soil Pollution Treatment

Wang

Yang

Hao

2022

IJERPH

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Remediation of polluted soil on arable land is mostly funded by governments, with the understanding that the public’s willingness to pay for food produced on remediated soil can help establish a soil remediation model with more stakeholders. In contrast to previous studies that have focused on soil-remediation technologies’ diffusion, this study employs choice experiments to evaluate market preferences for crops grown from lands of varying quality that are reflected in consumers’ willingness to pay (WTP). The results show that consumers are willing to pay a small premium for rice labeled with remediated-soil claims, but the WTP for remediated-soil claim is less than that of an uncontaminated-soil claim. Consumers’ WTP for remediated-soil claim increases by 29.03% when combining with a well-known brand, and it increases by 71.17% when information is provided about the efficacy of cadmium and heavy-metal-pollution remediation; however, combining with the region-of-origin label does not increase WTP. We also find that, in early stages of promotion, online stores may reach target consumers more easily. Based on these results, we propose four implications for policymakers.

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“…Brand popularity can be defined as the level of purchase and consumer knowledge about the brand (Kim and Chung, 1997), the higher is the more popular. Brand popularity can also be seen from how much market accepted (Whang et al, 2015) so that if the market share is high then the brand can be said to be a popular brand.…”

Section: Brand Popularity (Bp)mentioning

confidence: 99%

The influence of brand popularity, perceived quality, price, and need on purchase intention iPhone products in Purwokerto

2022

Jurnal Akuntansi, Manajemen Dan Ekonomi

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This study is a survey research that aims to determine and analyze the effect of brand popularity, perceived quality, price, and need on purchase intentions on iPhone products at Purwokerto city. The sample size in this study amounted to 120 using purposive sampling technique. Based on the results of data processing, it is known that brand popularity has no significant and negative effect on purchase intention. Price has a significant and negative effect on purchase intention. Perceived quality and need have a significant and positive effect on purchase intention. The findings in this study are that popularity is not always a consumer factor in generating purchase intentions, while the factor that has the greatest influence on purchase intentions is need.

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Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia

Cited by 20 publications

References 48 publications

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Consumers’ Willingness to Pay for Rice from Remediated Soil: Potential from the Public in Sustainable Soil Pollution Treatment

The influence of brand popularity, perceived quality, price, and need on purchase intention iPhone products in Purwokerto

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