Brand reputation and relationship with customer loyalty in the retail pharmacy sector: A case study

Abstract

Purpose -This study aims to evaluate the relationship between the reputation of the retail brand and customer loyalty in the retail pharmacy sector.Theoretical framework -This article is based on the relationship between customer loyalty and brand reputation. It uses some of the brand reputation variables from the brand equity model (Aaker, 1991) to arrive at an explanatory framework that can differentiate key variables for the most frequented retail pharmacy brands to remain in the market, as well as the differentials of the most frequented retail pharmacy brands.

Model Analysis of the Mediation Effect of Customer Satisfaction on Customer Loyalty in Mitratel Companies: The Role of CRM and Company Reputation as Predictors

“…This implied both positive and negative company reputations lead to increased and decreased loyal customers, respectively. The results are in line with research conducted by (Azinuddin et al, 2022), (Chalirafi et al, 2021), (Damberg et al, 2022), (Pereira et al, 2021), and (Tan et al, 2022), which focused on the impact of company reputation on customer loyalty. Practitioners must understand that a company's reputation covers various aspects, including product or service quality, price fairness, corporate social responsibility, and overall customer experience.…”

The Power of Online Branding: A Closer Look at Canary’s Fashion Industry

“…The level of digital presence determines the brand's awareness stature. Moreover, a robust digital presence can impact the brand's esteem, which includes brand loyalty, consumer knowledge, perceptions, and experiences towards the brand [47]. Therefore, the digital level determines the brand's esteem stature as well.…”