Branding in the Context of Globalization: A Case Study of Baoxiniao

Huang, Liang‐Hsiung; Luo, Jun; Torres, Luis D.

doi:10.1007/978-981-13-9318-1_2

China Branding 2019

DOI: 10.1007/978-981-13-9318-1_2

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Branding in the Context of Globalization: A Case Study of Baoxiniao

Liang‐Hsiung Huang

Jun Luo

Luis D. Torres

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Branding in the Context of Globalization: A Case Study of Baoxiniao

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References 33 publications

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