2023
DOI: 10.1057/s41254-023-00299-1
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Branding Kristianstad: a case of rebranding and stakeholder engagement

Abstract: Kristianstad is today in the process of implementing its third place brand in less than 20 years. The purpose of this case study is to describe Kristianstad’s place branding journey with a special focus on the place stakeholders and their involvement and engagement—a case of both rebranding and participatory place branding. The case study describes Kristianstad’s three distinct branding initiatives, with focus on their initiators, engagement and implementation. It is based on a collaboration with Kristianstad … Show more

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