2018
DOI: 10.23893/1307-2080.aps.05602
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Branding of prescription and non-prescription drugs

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Cited by 2 publications
(1 citation statement)
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“…Nowadays, consumers are inextricably linked to the internet and conduct their healthcare research 30 . Pharmaceutical companies, in turn, should keep track of what their consumers are doing and have access to the same places where their consumers are at the right time, as well as adopt a more flexible organizational structure and revised business plan to keep up with advanced marketing tools and technological innovations 31 .…”
Section: Types Channels and Tools Of Pdmmentioning
confidence: 99%
“…Nowadays, consumers are inextricably linked to the internet and conduct their healthcare research 30 . Pharmaceutical companies, in turn, should keep track of what their consumers are doing and have access to the same places where their consumers are at the right time, as well as adopt a more flexible organizational structure and revised business plan to keep up with advanced marketing tools and technological innovations 31 .…”
Section: Types Channels and Tools Of Pdmmentioning
confidence: 99%