Branding, politics and democracy

Marsh, David; Fawcett, Paul

doi:10.1080/01442872.2011.586498

Cited by 44 publications

(37 citation statements)

References 37 publications

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“…Public branding is a deliberate governance strategy to influence citizens’ perceptions. Branding can be used, for example, to influence perceptions of opportunities in a city or the priorities of a political party (Braun ; Marsh and Fawcett ). As a governance strategy, branding is a strategy for communication and image building among target groups.…”

Section: Public Branding As a Governance Strategymentioning

confidence: 99%

The Impact of Public Branding: An Experimental Study on the Effects of Branding Policy on Citizen Trust

Karens

Eshuis

Klijn

et al. 2015

Public Administration Review

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Branding has become common in the public sector as brands are increasingly used to influence citizens’ associations with public organizations and public services. Using experimental research replicated in three European countries, this article investigates the effect of using the European Union (EU) brand on trust in policies. Experiments were conducted among economics students in Belgium, Poland, and The Netherlands to test the hypothesis that adding EU brand elements to policies positively affects trust in those policies. The results show a consistent positive and significant effect of applying the EU brand to trust in the policies in all countries and for both policies included in the experiment—even in The Netherlands, a country characterized by a negative overall EU sentiment. These findings provide some of the first empirical evidence of the effectiveness of branding for public policy.

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Section: Public Branding As a Governance Strategymentioning

confidence: 99%

The Impact of Public Branding: An Experimental Study on the Effects of Branding Policy on Citizen Trust

Karens

Eshuis

Klijn

et al. 2015

Public Administration Review

View full text Add to dashboard Cite

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“…Arguments over the right to determine a brand suggest a contingent and shifting institutional conception of the democratic governance of symbols. The politics of the brand exposes existing tensions and competing norms that sustain the legitimacy of political representation ( Marsh and Fawcett, 2011 ).…”

Section: Resultsmentioning

confidence: 99%

The politics of meaning and the city brand: The controversy over the branding of Ankara

Hayden

Sevin²

2012

Place Brand Public Dipl

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is a Research Fellow at the Center for Research on Collaboratories and Technology Enhanced Learning Communities (COTELCO) and a doctoral candidate at the School of International Service. His research interests include strategic communication, global governance, non-traditional diplomacy, human-computer interaction, and research methods. His research has been published in several academic journals and books including American Behavioral Scientist and Place Branding and Public Diplomacy. He has delivered numerous presentations and lectures on global public health, public diplomacy, nation / place branding, and strategic communication.ABSTRACT This article presents analysis of a period of public argumentation over the city logo of Ankara, the capital of Turkey. These arguments comprise a 17-year episode of controversy that reveals insights into the politics of meaning behind city ' s brand. Ankara ' s logo functions as a contested ' collective representation ' of the city ' s brand identity, and paved the way to further discussions on its history, cultural identity and politics by various internal stakeholders. The signifi cance of this research is two-fold. First, the Ankara case contributes to existing studies of place branding and semiotics, by examining the contending positions that complicate Ankara ' s historical identity and the range of stakeholders that make up the ' managerial apparatus ' of brand meaning. Drawing on communication studies, ' controversy ' provides an analytical vehicle to consider claims to brand ownership, legitimacy and authority by various stakeholders, as well as to demonstrate the potential of public argumentation to transform and shape the practice of place branding.Place Branding and Public Diplomacy (2012) 8, 133 -146.

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“…Keller, 1993). Although the importance of brands was originally established in marketing research, its logic has diffused to many areas of society (Marsh and Fawcett, 2011); in particular, during the last two decades, the study of brands in politics has evolved in regards to parties (Harrop, 1990;Schneider, 2004;French and Smith, 2010), party leaders Needham, 2005) and party campaigns (Kavanagh, 1995).…”

Section: On the Need For A Political Brand Concept In Voting Behaviormentioning

confidence: 99%

“…Furthermore, the political brand concept is applied to a host of research objects, examining for example citizens, voters, leaders, members, communities, communications, campaigns, policies, social groups, parties, NGOs, public sector organizations, nations and other entities, actors or processes (e.g. Marsh and Fawcett, 2011;Phipps et al, 2010;Smith and French, 2009).…”

Section: The Political Brand Conceptmentioning

confidence: 99%