Branding, <scp>Value‐Signaling</scp>, and Nudging: When Push Comes to Shove

Hall, Jeremy L.

doi:10.1111/puar.13406

Cited by 2 publications

(4 citation statements)

References 15 publications

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“…Like much of marketing, future brand fortunes will depend on the net effect of opposing forces such as continuity and change (Keller, 2021). The concepts of consumption and consumerism are the main drivers of consumers in a highly commercialized society, a society driven by branding, marketing, and advertising (Hall, 2021).…”

Section: Discussionmentioning

confidence: 99%

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Branding: Models, Theory, Practice, and Marketing Implications

Chea

2024

IJARBSS

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The article's purpose has been to conduct a thorough and analytical review of the empirical literature on branding and consumer behavior to uncover emerging issues and trends. It starts with a presentation of the objective of the article. This is followed by the research methodology employed. Next, the article assessed the relevant theoretical framework that underpins branding strategies and models. Then, the paper presents a rigorous analysis and synthesis of the current scientific literature on branding. This is followed by an assessment of emerging trends and issues in the field of branding derived from the literature review. Lastly, the article draws relevant implications for marketing and brand managers and outline relevant recommendations for action.

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Section: Discussionmentioning

confidence: 99%

“…It is central to the success of brands (Keller, 2021). Branding is discovering things that make a firm unique and differentiating it from its competitors (Hall, 2021).…”

Section: Empirical Literature Review Definitionsmentioning

confidence: 99%

Branding: Models, Theory, Practice, and Marketing Implications

Chea

2024

IJARBSS

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“…The resulting disparity, combined with little insight or guidance for technology modernization, places primary public goods and service delivery agents such as state and local governments at a considerable disadvantage. Just as big tech has aggregated an outsized role toward information access and mass communications-certainly, one that affects more people on a daily basis than the US Supreme Court-governments that hold the computing power will amass power in other forms to follow (see Hall, 2021aHall, , 2021b.…”

Section: Introductionmentioning

confidence: 99%

“…The rise of big technology has already manifested a challenge for intersectoral relations (Hall 2021a(Hall , 2021b. As information becomes the key to power, and advanced computing powers decision making through AI and algorithmic choice, a gap will widen between the larger and resource-rich federal government and fiscally conscious state and local governments thus leading to long-term implications for federalism and intergovernmental relations.…”

Section: Introductionmentioning

confidence: 99%

High time for a higher‐level look at high‐technology: Plotting a course for managing government information in an age of governance

Exmeyer

Hall

2022

Public Administration Review

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For years, scholarly interest in the intersection of government and technology has overwhelmingly focused on the end-product of technology capabilities. Recent advancements in computational power have facilitated breathtaking growth of data analytics, artificial intelligence (AI), and process automation, sparking considerable attention by scholars and practitioners alike. However, insight concerning the technology hardware assets powering emergent applications in the public sector remains glaringly absent amidst this rapidly expanding area of research. We position that gaining a greater understanding of the scope of technology utility in governance requires exploration of not only the applications or interfaces produced by technology hardware, but rather the aim of promoting both modernity and processing capacity of the hardware driving technology in government. Evidence for practice• Rapid advancements in technological processing power yield tantalizing possibilities for application, along with questions concerning availability and accessibility. • Disparities between municipal, state, and federal government technology hardware capabilities represent a barrier toward broader adaptation of emergent applications. • Modernization of technology hardware across all levels of government necessitates careful budgetary considerations, informational awareness, as well as environmentally conscious sustainability practices.

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Branding, Value‐Signaling, and Nudging: When Push Comes to Shove

Cited by 2 publications

References 15 publications

Branding: Models, Theory, Practice, and Marketing Implications

Branding: Models, Theory, Practice, and Marketing Implications

High time for a higher‐level look at high‐technology: Plotting a course for managing government information in an age of governance

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