Branding Strategies and Ecolodges Architecture to Develop Wellness Tourism in Egypt

Abstract

This research aims to provide a branding matrix that integrates the architectural elements of eco lodges and branding strategy elements to promote wellness tourism in Wadi El Natroun. In order to influence travelers' perception towards eco lodges and use their iconic architecture as a brand image for wellness destinations. Research Hypothesis-The integration between branding strategies elements and wellness destination pillars can provide a branding matrix that could evaluate the architectural elements of eco lodges to presents a sustainable, satisfying, and competitive wellness destination.-The architectural elements of eco lodges can be a brand image for sustainable wellness destinations.-The proposed branding matrix can be a guide for evaluating and developing the architectural elements of El Hamra eco lodge, to brand Wadi El Natroun as a holistic wellness destination.