Branding Your Radiology Residency and Fellowship Programs in the COVID-19 Era

Slanetz, Priscilla J.; Cooke, Erin A.; Jambhekar, Kedar; Chong, Alice

doi:10.1016/j.jacr.2020.07.027

Cited by 12 publications

(13 citation statements)

References 1 publication

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“…Some authors have noted that residency programs use social media to “brand” their programs. 11 12 13 14 With the appealing visual content of Instagram and the “mention” and “hashtag” functions of Twitter allowing for seamless dissemination of information, social media generates an open dialogue between residency programs and applicants, which is important for conveying information during an application cycle. The pandemic seems to have accelerated the adaptation of social media into the residency application process, and it is likely that the niche role of social media in the application process will expand in future years.…”

Section: Discussionmentioning

confidence: 99%

Effect of the COVID-19 Pandemic on the Orthopaedic Surgery Residency Application Process: What Can We Learn?

et al. 2021

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Introduction: The goal of this study was to assess the influence of the coronavirus disease 2019 pandemic on the orthopaedic surgery residency application process in the 2020 to 2021 application cycle. Methods: A survey was administered to the program directors of 152 Accreditation Council for Graduate Medical Education–accredited orthopaedic surgery residency programs. The following questions were assessed: virtual rotations, open houses/meet and greet events, social media, the selection criteria of applicants, the number of applications received by programs, and the number of interviews offered by programs. Results: Seventy-eight (51%) orthopaedic residency programs responded to the survey. Of those, 25 (32%) offered a virtual away rotation, and 57 (75%) held virtual open houses or meet and greet events. Thirteen of these programs (52%) reported virtual rotations as either “extremely important” or “very important.” A 355% increase was observed in social media utilization by residency programs between the 2019 to 2020 and 2020 to 2021 application cycles, with more programs finding social media to be “extremely helpful” or “very helpful” for recruiting applicants in 2020 to 2021 compared with the previous year (39% versus 10%, P < 0.001). Conclusion: Although many of the changes seen in the 2020 to 2021 application cycle were implemented by necessity, some of these changes were beneficial and may continue to be used in future application cycles.

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Section: Discussionmentioning

confidence: 99%

Effect of the COVID-19 Pandemic on the Orthopaedic Surgery Residency Application Process: What Can We Learn?

et al. 2021

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“…To attract candidates during the pandemic, fellowship programs increased their outreach through web pages, social media, and virtual information sessions. 54 For residents, advantages of virtual interviewing included the lower cost, reduced work missed, and the ability to attend more interviews, however, virtual interviews do not allow residents to assess the programs dynamic and training atmosphere. 53 From the program's perspective, virtual interviewing is easier to accommodate interviewer schedules and locations.…”

Section: Interviewsmentioning

confidence: 99%

The Impact of the COVID-19 Pandemic on Radiology Resident Education: Where Do We Go From Here?

2022

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“…First, we analyzed what metrics were included by prior publications that assessed website comprehensiveness in various medical specialties, including radiology [5,[14][15][16][17][18]. Second, we cross-referenced articles that surveyed medical school students on what factors they look for in a program website, putting more weight on surveys done on radiology applicants [3,7,9,19,20]. Only information that can be accessed through the site was included.…”

Section: Kmentioning

confidence: 99%

“…Other aspects that are lost with virtual interviews include the campus tour, feel of the city, noon conference experience, and preinterview informal dinner [8]. Radiology program directors have encouraged their programs to think of novel ways to brand themselves in this new virtual world by revamping their online presence [9,10]. Virtual interviews are likely to remain the norm given the financial benefit as well as time saved on travel for applicants [11,12].…”

Section: Introductionmentioning

confidence: 99%