Brazilian foreign policy on Twitter: digital expression of attitudes in the early months of Bolsonaro\'s administration

Mello, Anna Carolina Raposo de

doi:10.11606/d.101.2020.tde-14022020-104934

Cited by 1 publication

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References 12 publications

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“…With the arrival of the new millenium, an evolution of the term took place leading to the "new public diplomacy," where there was a decentralization of PD practices carried out by non-state actors (Melissen, 2005;Kelley, 2010). The rise of non-state and non-traditional actors includes the massive appearance of PD international actors as non-profit organizations (Nye, 2005), cities (Manfredi, 2021a), and individual citizens (Sharp, 2001;Mueller, 2002).…”

Section: The Deinstitutionalization Of Public Diplomacymentioning

confidence: 99%

Illiberalism and the Deinstitutionalization of Public Diplomacy: The Rise of Hungary and Viktor Orbán in American Conservative Media

Cuadrado

Chrobak

2023

Communication & Society

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The promotion of Hungary and Viktor Orbán among American conservatives is often presented as a warning of conservative embrace of illiberal politics. While acknowledging the draw of Hungary’s illiberal policies as the motivating factor for American conservative interest in Hungary, our focus seeks to answer to what extent this embrace of Hungary can be considered a form of public diplomacy. We examined the frequency and substance of mentions of Hungary and Viktor Orbán in 1643 articles within 13 American conservative media outlets to track how the narrative around the country and the prime minister has evolved over the past four years, bearing in mind the impact of Tucker Carlson’s interview with Viktor Orbán in late 2021. We found both an increase in the quantity of articles focused on Hungary and Viktor Orbán as well as a largely positive trend defending and praising the policies of Hungary and the prime minister. We also observed a strong focus on Orbán as the primary actor of Hungarian public diplomacy and argue that this hyper-presidentialized focus exemplifies the deinstitutionalization of public diplomacy, along with other elements that contribute to the enhancement of Orbán as an individual public diplomacy actor.

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