“…We describe a method to verify narrative design conventions using empirical methods. Instead of the trial-and-error process of old, our method evaluates user reaction to A/B prototypes using an established toolkit measuring immersion, agency and transformation through a granular set of 13 psychological dimensions (Roth and Koenitz, 2016;Roth and Vermeulen, 2013;Roth, Klimmt, Vermeulen, and Vorderer, 2011;Roth, Vorderer, Klimmt, and Vermeulen, 2010).…”