“…First, once unions establish greater credibility by proving their effectiveness, especially with more members and resources for collective bargaining purposes, more workers would likely want to remain as members. Notwithstanding recent rapid unionization in the likes of Amazon, Starbucks, and Apple, while bearing in mind most new certifications do not result in first contracts (Kallas, Park and Aleks 2023), unions are quintessentially an experiential good and, at present, few U.S. workers have experienced them (Gomez and Gunderson 2004). Once this situation changes, confidence in and support for unions would likely rise.…”