“Breaking the Glass“: When Woman Became a Leader in an Indonesian State University

Abstract

This paper aims to show how the gender difference has been seen as a natural barrier for women, including access to some important positions in the equal work. By looking at phenomenon of women elected as University rector at the one of best university in Indonesia, this paper wants to show how it basically as an answer to tendency of mistakes in stereotyping women based on culture perspectives over the years. The recently tendency shows how women are considered as weak person and does not have ability to be a leader compared with male. It seems became a cultural barrier that tightly binding women that put women in the glass ceiling condition that seems have been transformed as a natural necessity and justification to undermines chances and opportunities. It means, effort to promote gender equality is important not only as a discourse but as a collective consciousness and actions. In the end, the gender difference is not actually as absolute and natural obstacle of women to compete equally with men in various fields. It should be seen as part of potential typical obstacles for women as well as men that also have their potential barriers too.

Totoh Ginger Coffee Products in Increasing Income of the Community of Karang Anyar Village, Ketapang District, Sampang District

“…Community income is all receipts in cash or in kind of non-cash proceeds from the sale of goods or services within a certain period of time. Income is a very important part of the trading business; this can be An effort is made to find out the value or amount of income obtained while carrying out the business (Yunus, 2011). Meanwhile, according to Hasibuan et al (2023), income is the total income (money and non-money) of a person or household during a certain period.…”

“…Meanwhile, according to Asshiddiqie & Supriana (2023), promotion is defined as a form of marketer communication that aims to disseminate information, influence, persuade, and remind the target market of the company and its products so that they are willing to accept, buy, and be loyal to the products offered. According to Yunus (2011), promotion is the last activity of the marketing mix, which is very important because most markets are more of a buyer's market where the final decision on a buying and selling transaction is greatly influenced by the consumer.…”