Breaking the mold: Craft chocolate makers prioritize quality, ethical and direct sourcing, and environmental welfare

Cadby, Jeana; Araki, Toshimitsu; Villacis, Alexis H.

doi:10.1016/j.jafr.2021.100122

Cited by 13 publications

(19 citation statements)

References 22 publications

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“…In addition, linking higher quality to a handcraft process has been observed to increase when it comes to alcoholic beverages [ 2 ]. In general, craft products have been noted to be an indicator of better ingredients and better process techniques [ 46 ]. Therefore, the quality–price relationship for the mezcal concept could be connected to a handcraft process of a Mexican product.…”

Section: Discussionmentioning

confidence: 99%

Conceptualizing a Product with the Food-Related Lifestyle Instrument

Lazo

Guerrero

García-Barrón

2022

Foods

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Product perception is important for consumers’ acceptance, especially when it is associated with a geographical location. Consumers’ food-related lifestyles (FRLs) have been used to better identify the role that beverages have in people lives. The present study was conducted to understand the conceptualization of mezcal according to consumers’ FRLs. Four hundred mezcal consumers were surveyed in Mexico. Participants were asked to describe their experience with the product and consumption habits, to evaluate ten different FRL constructs, and to assess mezcal conceptualization using a check-all-that-apply test. A hierarchical cluster analysis was carried out on the composite variables of the evaluated constructs and their objective knowledge score to define segments. To visualize the relationships among FRL constructs and the terms used to describe mezcal, a multiple factorial analysis was carried out. The results showed four different mezcal clusters. The social and involved segment described the beverage with elements of traditional and food-related activities. The price–quality fixed segment was mainly associated with the product to handcraft process. Uninvolved consumers were not linked to specific terms and uninformed and unaware consumers were novice participants with mainly negative product connotations. Therefore, is important to consider consumers’ FRLs to have a better understanding of product conceptualization.

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Section: Discussionmentioning

confidence: 99%

Conceptualizing a Product with the Food-Related Lifestyle Instrument

Lazo

Guerrero

García-Barrón

2022

Foods

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“…is method studies the extension of intuitionistic fuzzy sets. e results show that this method is very suitable for the prioritization of production management strategies in manufacturing enterprises [6]. Garg and Kaur proposed a new planning model, which can solve decision-making problems in different environments.…”

Section: Related Workmentioning

confidence: 97%

Performance Evaluation of Online Recruitment Enterprises Based on Intuitionistic Fuzzy Set and TOPSIS

Chen

Xue

2022

Mathematical Problems in Engineering

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With the advancement of global informatization process, the development of online recruitment enterprises shows a continuous growth trend. Moreover, the growth rate has long been higher than the average level of the information industry. The adjustment and improvement of industrial structure has become an important means for the sustainable development of online recruitment enterprises. In order to further improve the development level of enterprise online recruitment performance, this paper proposes an improved intuitionistic fuzzy analytic hierarchy process and further proposes an intuitionistic fuzzy TOPSIS method optimized by adaptive ant colony algorithm. Select the sample system and finally determine the index system. Finally, the performance of the improved intuitionistic fuzzy set and TOPSIS method is evaluated. The results show that the improved intuitionistic fuzzy set based on adaptive ant colony algorithm and TOPSIS method proposed in this paper is obviously superior to other methods in optimization ability, stability, convergence speed, and running time and can be better applied to practical work. The improvement of the average performance level of online recruitment enterprises in 2022 mainly depends on the improvement of recruitment and appointment level. Enterprises also need to strengthen recruitment and appointment and optimize the company's performance management as a whole.

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“…Ecuador is the world's largest exporter of fine and flavor cacao, accounting for around two-thirds of global production. The Ecuadorean fine variety is called "Nacional" or "Arriba" and is mostly recognized in international markets for its use in the production of gourmet chocolate (Cadby et al, 2021). Nacional trees are mostly cultivated by smallholder farmers (typically with less than 5 ha) and account for 80% of the total cacao area planted in the country.…”

Section: Differentiation In Cacao Varietiesmentioning

confidence: 99%

Prices, specialty varieties, and postharvest practices: Insights from cacao value chains in Ecuador

et al. 2022

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Efforts to improve cacao value chains often assume that production of fine and flavor varieties will raise smallholder incomes. Undertaking postharvest practices of fermentation and drying is another exercise assumed to increase value‐added capture by smallholder producers. This study employs household data from 340 cacao farms in 15 villages in coastal Ecuador during 2018 to empirically assess these assumptions. Contrary to the common belief of the international development community, we find that the production of fine and flavor cacao varieties has no association with the price received by small‐scale producers. This is mainly due to (i) low productivity and (ii) nonexistent price premiums. Findings also suggest that the use of postharvest practices of fermentation and drying may lead to substantial price responses irrespective of the type of variety grown. The results presented here have implications for program interventions aimed at increasing farmer revenue. Programs promoting the use of fine and flavor varieties alone might be misguided and can be improved by training in modern processing techniques, regardless of the variety produced. [EconLit Citations: O12, Q01, Q12, Q13].

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Breaking the mold: Craft chocolate makers prioritize quality, ethical and direct sourcing, and environmental welfare

Cited by 13 publications

References 22 publications

Conceptualizing a Product with the Food-Related Lifestyle Instrument

Conceptualizing a Product with the Food-Related Lifestyle Instrument

Performance Evaluation of Online Recruitment Enterprises Based on Intuitionistic Fuzzy Set and TOPSIS

Prices, specialty varieties, and postharvest practices: Insights from cacao value chains in Ecuador

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