“…online communities and social media) and artefacts (digital components, applications or media content) mean that spatial and temporal boundaries of entrepreneurial activities, when and where activities are carried out, are significantly less constrained and product and service opportunities are constantly evolving (Namsibian, 2016). In addition, the Internet attributes of convenience, ease of use, large audience reach, anonymity and interactivity (Case, 2016;Lin et al, 2015;Walther and Boyd, 2002) mean that digital entrepreneurship offers significant potential for those groups who face barriers to engagement in bricks-and-mortar entrepreneurship (Novo-Corti et al, 2014: Shirazi, 2012. Accordingly, digital entrepreneurship is posited to facilitate the engagement of marginalised groups, with one such group being women, as online platforms develop and implement their own social and contractual frameworks that are often independent of local restrictions (Parker et al, 2016;Martin and Wright, 2005).…”