Breast volume and bra size

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to measure the breast volume of a large sample of women and their corresponding correctly fitted bra size, in order to demonstrate the range of volumes within each size and the variation amongst different bra sizes. Design/methodology/approach -Breast volume of 104 women was measured via water displacement and was compared to their professionally fitted bra size, in the one style and brand of bra. Findings -The mean breast volume of the left and right breast was 642 and 643 ml, ranging from 125 (size 10A) to 1,900 ml (size 24DD). The average professionally fitted bra band size was 12 (range size 10-24; Australian sizing) and cup size was DD (range A-G). A range of breast volumes was found to correspond to the same bra size and the volume of any one cup size was not homogenous amongst different band sizes. Practical implications -Appreciating the range of breast volumes that correspond to each bra size is important in terms of both bra structure and design in order to provide adequate breast support. The large variation in cup volumes associated with different band sizes suggests women should not consider themselves to be an isolated cup size, but rather a combination of a band and cup size. Originality/value -This is the first study to publish normative breast volume data, and the corresponding correctly fitted bra sizes, for a large sample of women. This is important information for bra design and to assist women achieve correct bra fit and support.

Flexible, 31‐Channel breast coil for enhanced parallel imaging performance at 3T

“…Because neither the Sentinelle coil nor our 31‐channel coil was tuned using this particular phantom, this setup presents a fair challenge for both coils. Although the torso of our phantom may be larger than the torso of an average subject, its half‐sphere breasts are similar to the ones of an average subject; it is unlikely for either of the two arrays to be more off‐tune or off‐match than they would be for a random patient, whose breast sizes can vary between 125 mL and 1.9 L and can be 100% fatty or 100% dense. All four series used identical slice locations/coverage, with a field of view (FOV) of 48 cm, a slice thickness of 3 mm, and an in‐plane resolution of 1.9 mm.…”

Breast Segmentation Procedure from Upper Body 3D Scans Using Open Source Software Blender

“…This suggests that neither the cup size according to the standard nor the size that fits are reliable measures for breast size. Therefore, breast volume is evaluated for size classification of breast in addition to or rather than bra cup or bra size [9].…”

“…However, the measurement accuracy of this method is affected by the accuracy of reading. Moreover, variation in participant positioning leads to poor reproducibility [9]. Broad and small breasts do not hang away from the chest wall as much as ptotic breasts, wherefore their volume tends to be underestimated [9].…”

A study of brand experience dimensions affecting the age wise lingerie buying behaviour of consumers in India.

“…Women between ages 25-35 are well settled as far as breast maturity and self-esteem issues are concerned and view their lingerie more from a functional and aesthetic point of view. This group of women experience positive emotions due to the functional attributes of their lingerie (Greggianin, Tonetto and Brust-Renck, 2018) ,value comfort over aesthetics (Risius et al, 2012) and enjoy the experience of shopping more than the actual purchase itself (Hart and Dewsnap, 2001;Wood, Cameron and Fitzgerald, 2008;McGhee and Steele, 2011). As women grow older, their bodies, especially their breast size, elasticity and appearance change and, they feel the need and pressure to dress differently in order to continue appearing beautiful and acceptable as per socially acceptable norms (Twigg, 2007;Clarke, Griffin and Maliha, 2009).This group of women were found to be dissatisfied with their upper body structure (Deeks and McCabe, 2001;Mclaren et al, 2004) and depend solely on their bra to "alter the perception of one's body "and "improve self-confidence" (Risius et al, 2014, p. 373).Unfortunately the lingerie market does not take age wise considerations into account with the brands offering the same products and creating a similar brand experience for women across all ages (Twigg, 2007;Paulson and Willig, 2008).Lingerie in the Indian market is also undergoing a major change as the Indian women consumer is awakening to new brands, multitude of styles, categories, assortments and multiple formats of retail since after the retail revolution of 2014, when the government allowed International brands to set shop in India.…”