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Given the accelerative trend of globalisation, instantaneous communication via the internet, and the turning of governments to market-driven policies, many consumers consider marketing and advertising (the latter is a proxy for all forms of consumer-focused communication or promotion) as being inextricably intertwined and indicates that persuasive communication has become more of an intrusive nuisance than anything else (p. 1914).…”
Given the accelerative trend of globalisation, instantaneous communication via the internet, and the turning of governments to market-driven policies, many consumers consider marketing and advertising (the latter is a proxy for all forms of consumer-focused communication or promotion) as being inextricably intertwined and indicates that persuasive communication has become more of an intrusive nuisance than anything else (p. 1914).…”