2015
DOI: 10.1016/j.ejor.2014.10.023
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Bricks vs. clicks: Which is better for marketing remanufactured products?

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Cited by 137 publications
(104 citation statements)
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“…For this reason, we associate each consumer with their willingness to pay for a new product (u, also called "type"), which is uniformly distributed in the interval of [0,1]. Consistent with the findings of previous studies [30,35], the primary consumer will discount the value of the remanufactured product to be a fraction θ(0 ≤ θ ≤ 1) of the willingness-to-pay for a new product (i.e., θu). Consequently, the demands for the new and remanufactured products are given, respectively, by Equation (1):…”
Section: Consumerssupporting
confidence: 69%
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“…For this reason, we associate each consumer with their willingness to pay for a new product (u, also called "type"), which is uniformly distributed in the interval of [0,1]. Consistent with the findings of previous studies [30,35], the primary consumer will discount the value of the remanufactured product to be a fraction θ(0 ≤ θ ≤ 1) of the willingness-to-pay for a new product (i.e., θu). Consequently, the demands for the new and remanufactured products are given, respectively, by Equation (1):…”
Section: Consumerssupporting
confidence: 69%
“…Second, to keep our focus on our research questions, we assumed that all decisions were considered in a single-period setting. While this assumption is common in the remanufacturing literature [19,30,40], it does not reflect the relationship between a product's lifecycle and remanufacturing decisions. Third, we viewed OEMs as producers of new products and did not allow them to engage in remanufacturing.…”
Section: Discussionmentioning
confidence: 99%
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