The International Encyclopedia of Media Effects 2017
DOI: 10.1002/9781118783764.wbieme0116
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Bricolage: Role of Media

Abstract: This entry engages with questions like: What does bricolage theoretically mean? How has bricolage traveled across different academic disciplines? How did it make its way into media studies research? And what are examples of bricolage? Answers are provided through two case studies. The first case study, on the Song of the Grass Mud Horse, shows how censorship in China becomes a creative force that inspires the proliferation of all kinds of bricolage that help evade or mock the system. The second case study, on … Show more

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Cited by 3 publications
(4 citation statements)
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“…Also, in the dynamic landscape of cultural exchange and the convergence of diverse languages, we observe that the boundaries between languages blur, giving rise to a unique linguistic crossroads. Within this context emerges the homophone meme expression (Schmidt & de Kloet, 2017; Wong et al, 2021). It involves the application of text fragments phonetically resembling Chinese text fragments, aiming to imbue the communication with a jovial yet subversive nuance.…”
Section: Related Workmentioning
confidence: 99%
See 1 more Smart Citation
“…Also, in the dynamic landscape of cultural exchange and the convergence of diverse languages, we observe that the boundaries between languages blur, giving rise to a unique linguistic crossroads. Within this context emerges the homophone meme expression (Schmidt & de Kloet, 2017; Wong et al, 2021). It involves the application of text fragments phonetically resembling Chinese text fragments, aiming to imbue the communication with a jovial yet subversive nuance.…”
Section: Related Workmentioning
confidence: 99%
“…For example, transforming “John Watson, you discover blind spots” into “Blind spots, you discover John Watson” introduces an intriguing twist. Additionally, our exploration encompasses the homophone meme expression (Schmidt & de Kloet, 2017; Wong et al, 2021), the inversion rhetoric expression (Elton, 2016; Fitz & Chang, 2017), the emoji encryption expression (Franco & Fugate, 2020), the decomposed expression (Chen, 2021), the mobile data economizing expression (Zea & Heekyoung, 2019).…”
Section: Introductionmentioning
confidence: 99%
“…In the same vein, Deuze (2006), by proposing the term ‘bricolage’ in relation to digital media, has conceptualized convergence as a process producing a new unit. The expansion of the concept of bricolage elaborated by Schmidt and De Kloet (2017) is useful in capturing the functional meaning of the convergence process as expressed by supplements. Drawing on Lévi-Strauss’s (1962) and Derrida’s (1978) discourses on bricolage, they propose viewing this as an economic way of producing media content, cannibalizing existing formats and styles (in our case those of the magazine).…”
Section: Newspaper Supplements and Add-ons In The Light Of Convergencmentioning
confidence: 99%
“…The term 'meme' itself, coined by Richard Dawkins in 1976, refers to aspects of culture or language that replicate and spread broadly across populations. Within the context of meme culture, 'bricolage' suggests both a DIY aesthetic and practice of media, art, and knowledge remixing or mash-up to invite new meanings to arise from these previously separate parts (Evnine, 2022;Markham, 2018;Schmidt andde Kloet, 2017, all drawing on Lévi-Strauss, 1962). On the Internet, memes can take many forms.…”
Section: Introductionmentioning
confidence: 99%