2018
DOI: 10.1002/bse.2205
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Bridging the gap between corporate social responsibility and new green product success: The role of green organizational identity

Abstract: In this study we explore the relationship between corporate social responsibility and new green product success based on organizational identity theory. The hypotheses are tested on a sample of 150 companies in China. The results indicate that corporate social responsibility positively affects both green organizational identity and green adaptive ability. We also find that green organizational identity and green adaptive ability are positively influences on new green product success. In addition, we find that … Show more

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Cited by 90 publications
(84 citation statements)
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“…To improve the GOI of enterprise members, an appropriate GSV should be implemented. Such a GSV should encompass the implementation of corporate social responsibility [127], the publishing of social and environmental reports [128], the enhancement of green training courses, energy saving, carbon emission reduction and the timely adjustment of green supply chains. If such a GSV is adopted and implemented by an enterprise, its employees at all levels would realize that GSV is not a mere slogan, which would improve their GOI.…”
Section: Discussionmentioning
confidence: 99%
“…To improve the GOI of enterprise members, an appropriate GSV should be implemented. Such a GSV should encompass the implementation of corporate social responsibility [127], the publishing of social and environmental reports [128], the enhancement of green training courses, energy saving, carbon emission reduction and the timely adjustment of green supply chains. If such a GSV is adopted and implemented by an enterprise, its employees at all levels would realize that GSV is not a mere slogan, which would improve their GOI.…”
Section: Discussionmentioning
confidence: 99%
“…These stakeholders may propose environmental expectations on the basis of CER‐related market trends and business opportunities for economic rewards (Yin & Zhang, ; Zhu & Sarkis, ). The interests of different stakeholder groups provide important signals about environmental trends and business preferences, which will be identified as opportunities for economic‐related cognitive pressure (Daddi et al, ; Huang & Kung, ; King, ; Song, Ren, & Yu, ). When a firm identifies these environmental expectations as opportunities, it is likely to treat the self‐interested process as business investments and increase their priority in the allocation of resources and attention (Okhmatovskiy & David, ; Wood & Michalisin, ).…”
Section: Theoretical Background and Hypothesesmentioning
confidence: 99%
“…At present, the urgent problem that enterprises need to solve is how to effectively enhance NPD speed and quality through external GSCI. Many scholars acquiesce to the positive role of GSCI in green NPD [11][12][13][14][15][16][17][18][19]. Many existing studies mainly discussed the influencing factors of green NPD from the following two perspectives.…”
Section: Introductionmentioning
confidence: 99%