2020
DOI: 10.1007/s43441-020-00193-5
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Bridging the Gap Between RCTs and RWE Through Endpoint Selection

Abstract: This commentary is authored by several industry real-world evidence (RWE) experts, with support from IQVIA, as part of the 'RWE Leadership Forum': a group of Industry Leaders who have come together as non-competitive partners to understand and respond to RWD/E challenges and opportunities with a single expert voice. Here, the forum discusses the value in bridging the industry disconnect between RTCs and RWE, with a view to promoting the use of RWE in the RCT environment. RCT endpoints are explored along severa… Show more

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Cited by 11 publications
(9 citation statements)
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“…Business motivations may also play a role in endpoint selection, including the desire to minimize price competition by differentiating products from those of competitors. 41,42 The use of separate endpoints can make direct comparisons challenging even if products would perform similarly when tested using the same endpoint. The use of different endpoints can also be leveraged to imply an advantage over a competitor, even if the advantage has not been established in a head-to-head trial.…”
Section: Discussionmentioning
confidence: 99%
“…Business motivations may also play a role in endpoint selection, including the desire to minimize price competition by differentiating products from those of competitors. 41,42 The use of separate endpoints can make direct comparisons challenging even if products would perform similarly when tested using the same endpoint. The use of different endpoints can also be leveraged to imply an advantage over a competitor, even if the advantage has not been established in a head-to-head trial.…”
Section: Discussionmentioning
confidence: 99%
“…Changing regulation, policy, and healthcare delivery have created increased pressure for R&D companies to deliver assets faster, often for competitive indications that have multiple existing therapies. 10 While RWE often cannot supplant "gold standard" RCTs, 47 it can nonetheless provide insights needed to streamline RCTs to reduce their duration and costs. [48][49][50] Although clinical trials are complex and can fail for many reasons, uncertainty at the design stage (e.g., optimal sample size, endpoints, follow-up) is an important contributing factor.…”
Section: Use Of Rwd To Inform Clinical Development Informing Trial Designmentioning
confidence: 99%
“…However, the endpoints favored by one stakeholder (e.g., regulatory agencies) may not always be meaningful to other stakeholders (e.g., patients, payers, and HCPs). 10 This misalignment is particularly challenging with biopharmaceutical products that receive accelerated regulatory approval based on changes in surrogate endpoints (e.g., biomarkers). Additional studies are then required to confirm the clinical benefits of these changes; such "confirmatory" studies increasingly involve novel clinical trial designs (e.g., pragmatic trials) that incorporate RWE.…”
Section: Selection Of Endpoints and Identification Of Surrogate Endpointsmentioning
confidence: 99%
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“…Real-world data come from a variety of sources, such as electronic health records, insurance claims and billing databases, patient registries, patient health records (observation charts, abstraction, laboratory, and pharmacy data), patient surveys, and digital health devices, such as wearables, mobile applications, and social media [7,[11][12][13]. Real-world data when analyzed provide valuable RWE and insights that can be leveraged to achieve a number of benefits in real-world scenarios, such as a clear picture on the outcomes with new therapies and the estimation and quality upgrade of new targets and interventions [13][14][15]. Real-world evidence further helps to approve improved methods of patient care and enhance health technology assessments, which have effects on market access and financial gains [16][17][18][19][20].…”
Section: Introductionmentioning
confidence: 99%