Bridging the Knowledge Gap in Artificial Intelligence: The Roles of Social Media Exposure and Information Elaboration

Li, Wenbo; Xu, Shan; Zheng, Xia; Sun, Ruoyu

doi:10.1177/10755470241232352

Cited by 2 publications

References 89 publications

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Social Media Use and Attitudes toward AI: The Mediating Roles of Perceived AI Fairness and Threat

Li,

Zheng

2024

Human Behavior and Emerging Technologies

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This study investigates the association between social media use and attitudes toward AI technologies. A nationally representative two-wave longitudinal survey (N=5110) examined the mediating roles of perceived AI fairness and threat concerning three AI technologies: algorithms, facial recognition technology, and driverless passenger vehicles. Hypotheses were derived from media effect theories and the heuristic and systematic model of human-AI adoption. The results showed that social media use predicted more positive attitudes toward the three AI technologies indirectly through increased perceived AI fairness and reduced perceived AI threat. The findings contribute to our understanding of social media effects on attitudes toward AI and the underlying psychological mechanisms, providing valuable theoretical insights and practical implications.

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Social Media Use and Attitudes toward AI: The Mediating Roles of Perceived AI Fairness and Threat

Li,

Zheng

2024

Human Behavior and Emerging Technologies

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The Integration of Artificial Intelligence for Advanced Social Marketing Strategies

Sangeetha,

Pruthvi Darshan,

Jayanth

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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The commercial landscape has undergone a transformation with the advent of artificial intelligence (AI). One of the business streams that is most intensely undergoing this change is social marketing. AI has many important uses in the social marketing industry, understanding customer needs, connecting them with products and services, and influencing people to make purchases. However, businesses are still unable to fully adopt AI-based solutions. This chapter explores the ever-changing field of social marketing and highlights how AI can revolutionize the development of cutting-edge tactics. Through real-world case studies and success stories, the chapter shows how businesses can use AI-driven insights to maximize their social media marketing efforts. In addition, ethical issues and possible difficulties with integrating AI are considered, offering practitioners and researchers a thorough viewpoint. This chapter will provide depth knowledge of how AI alters social marketing tactics and how to cultivate deep relationships with their target market.

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Bridging the Knowledge Gap in Artificial Intelligence: The Roles of Social Media Exposure and Information Elaboration

Cited by 2 publications

References 89 publications

Social Media Use and Attitudes toward AI: The Mediating Roles of Perceived AI Fairness and Threat

Social Media Use and Attitudes toward AI: The Mediating Roles of Perceived AI Fairness and Threat

The Integration of Artificial Intelligence for Advanced Social Marketing Strategies

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