at 4:20 in the afternoon, 15 000 people in San Francisco's Golden Gate Park lit marijuana joints during the annual "420 Day." In cannabis culture, April 20 has become an international countercultural holiday; people gather to celebrate and consume cannabis, typically around 4:20 PM. The giant cloud of secondhand marijuana smoke was visible from the University of California, San Francisco, half a mile away. The cloud embodied the revelers' new freedom on this first 420 Day since California voters legalized recreational marijuana in November 2016. The smoke cloud, however, was also part of a growing source of air pollution.It would have been unthinkable (and illegal) for thousands of people to congregate and smoke tobacco cigarettes in that park. The recognition that secondhand tobacco smoke causes cardiovascular disease, lung and breast cancer, and other diseases motivated passage of laws to protect people from secondhand smoke, including in Golden Gate Park. These laws have the beneficial effect of stimulating voluntary smoke-free home policies, discouraging smoking initiation, supporting smoking cessation, and denormalizing tobacco use. 1(pp26-29) Such social norm change is an effective tobacco control strategy, as exemplified by the California Tobacco Control Program, a broad-based campaign focused on reinforcing the nonsmoking norm. This strategy is aimed at the population as a whole, not just smokers or youth, and includes hard-hitting media messaging and support for smoke-free environments. By focusing on the broader social environment, California has achieved one of the lowest smoking rates in the United States. In 2015, 11.7% of adults in California and 7.7% of high school students had smoked tobacco in the last 30 days compared with 17.5% of adults and 10.8% of high school students nationally. 2,3 Adolescents who perceive secondhand tobacco smoke as dangerous are considerably less likely to start smoking tobacco compared with those with lower risk perceptions of secondhand smoke. 4 In contrast to tobacco, marijuana is widely viewed as harmless or even good for you, even something to be celebrated. Perhaps because cannabinoids are useful for treating chemotherapy-induced nausea, chronic pain, and spasms in multiple sclerosis, 5 marijuana, especially medical marijuana, is viewed as having positive effects.Nationally, more adolescents used marijuana than tobacco in 2016, with 16% of high school sophomores and 25% of high school seniors reporting marijuana use in the past 30