Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context

Habib, Muhammad Danish; Attri, Rekha; Salam, Mohammad Asif; Yaqub, Muhammad Zafar

doi:10.1016/j.jretconser.2024.104145

Journal of Retailing and Consumer Services

2025

DOI: 10.1016/j.jretconser.2024.104145

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Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context

Muhammad Danish Habib,

Rekha Attri,

Mohammad Asif Salam

et al.

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Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context

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References 161 publications

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