#BringBackOurGirls: digital communities supporting real-world change and influencing mainstream media agendas

Olson, Candi S. Carter

doi:10.1080/14680777.2016.1154887

Cited by 69 publications

(26 citation statements)

References 5 publications

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“…Feminist media studies have acknowledged the potential of the new, proactive online sphere as an arena for discussing gender inequality and sexual harassment. Feminist scholars have recognized social media as a globally accessible and visible arena for feminist activism (Baer, 2016; Carter Olson, 2016; Crossley, 2015; Drüeke & Zobl, 2016; Keller, 2012, 2015; Keller et al, 2018; Mendes, Ringrose, & Keller, 2018; Phipps, Ringrose, Renold, & Jackson, 2018; Rodino‐Colocino, 2014). Vachhani and Pullen (2019) argue that feminist movements are experiencing a vibrant, fuelled resurgence on social media where people can connect and get organized globally.…”

Section: Social Media: Feminist Activism and Popular Misogynymentioning

confidence: 99%

Social media and hyper‐masculine work cultures

Maaranen

Tienari

2020

Gender Work & Organization

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In this article, we aim to contribute to research on social media as an arena for gender relations and inequality by elucidating how social media and hyper-masculine work cultures are interconnected. We focus empirically on the fiery social media commentary #MeToo sparked on Wall Street in New York. While the possibility of this movement backfiring has received relatively little research attention, we argue that online reactions illustrate the unpredictable nature of social media movements and their reception in organizations. Our analysis shows how they work to naturalize gender differences and polarize opinions, often with highly suspect humour. Focusing on interconnections of hyper-masculine work cultures, on the one hand, and popular misogyny gaining ground online, on the other, offers ways to critically explore the constitutive role of social media as a medium in shaping contemporary workplaces and society. More research on social relations and technology is needed in organizations that are less obviously hyper-masculine but deeply gendered nevertheless.

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Section: Social Media: Feminist Activism and Popular Misogynymentioning

confidence: 99%

Social media and hyper‐masculine work cultures

Maaranen

Tienari

2020

Gender Work & Organization

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“…The potentially strong impact of hashtags, according to Bonilla and Rosa, has to do with their capacity to link large numbers of tweets on a given topic as part of an “intertextual chain.” Previous studies of hashtag activism have focused on a variety of topics relating to the mechanics and functions of the tags’ usage. Such scholarship has covered, for example, the narrative structure of hashtag campaigns (Yang, ), their agenda‐setting function in relation to mainstream media (Carter Olson, ; Moscato, ), their role as a tool for mobilizing minority groups (Raynauld, Richez & Boudreau Morris, ), and their importance for the creation of shared collective identities (Ray, Brown, Fraistat, & Summers, ). Research has also looked at the role of hashtags for information‐seeking and support during natural disasters and weather events (Bruns & Liang, ; Lachlan, Spence, Lin, Najarian, & Greco, ).…”

Section: Social Media Mobilization and #Metoomentioning

confidence: 99%

“…At the same time, a number of successful campaigns have been celebrated for their strong potential to contribute to real-world social change (Earl & Kimport, 2013). Such cases have spanned largescale and top-down election campaigns (Allcott & Gentzkow, 2017;Harfoush, 2009;Howard & Kollanyi, 2016), grassroots uprisings (Gerbaudo, 2012;Khondker, 2011;Morozov, 2009), the emergence of new types of digitally enabled movements (Bennett & Segerberg, 2011;Coleman, 2015;Juris, 2012), as well as intense bursts of, sometimes global, engagement in relation to single issues through coordinated hashtag activism (Carney, 2016;Carter Olson, 2016;Williams, 2015).…”

Section: Introductionmentioning

confidence: 99%

Movement Mobilization in the Age of Hashtag Activism: Examining the Challenge of Noise, Hate, and Disengagement in the #MeToo Campaign

Lindgren¹

2019

Policy & Internet

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This article analyses the challenges faced by the #MeToo campaign, during its first weeks of existence on Twitter. These included the challenges of maintaining its frame, and making a consistent impact in a complex and volatile media landscape. This mixed‐methods study draws on a data set of four million tweets accessed through Twitter's public data interface. It addresses the following research questions: To what degree did the #MeToo campaign on Twitter have a clear focus, and was it able to maintain it? How did the tone of the campaign on Twitter change over time, in terms of the positivity or negativity of expressed sentiments? To what extent were tweets simply reiterated, or instead made the subject of customization and active debate? The article finds that #MeToo quickly started to lose its momentum after the initial and explosive impact, with noise, antagonism, and sloganization increasingly weighing down and diluting the campaign. However, a cross‐platform perspective is needed to grasp a full picture of how hashtag activism functions; including the #MeToo campaign.

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“…This was very influential in raising the issue's profile and meant to pressure action from the Nigerian and U.S government (Khoja-Moolji, 2015a). Various digital communities rallied behind the viral hashtag, #BringBackOurGirls, progressing the discussion on Twitter (Olson, 2016).…”

Section: Hashtag Heroesmentioning

confidence: 99%

Untitled

2019

JPIC

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In an era of uncertainty, fake news, and declining trust of government institutions and media, a renewed confidence in experts, including CEOs willing to speak out on important social issues, is emerging. According to the 2019 Edelman Trust Barometer trust in news and government is still low. Globally only 64% of respondents had trust in traditional media. Perhaps even more worrisome is that 73% of respondents feared false information or fake news being used as a weapon. Similarly, only 49% of the mass population believe they and their families will be better off in the next five years. What is interesting is these same respondents embrace the idea that organizations, particularly businesses, can be agents of change. The majority of respondents (75%) trust the organizations for which they work, and 73% of respondents believe a corporation can earn profits while also work to make the economic and social conditions of the community in which it operates better. In addition, about 76% of respondents want CEOs to take the lead when policy change is needed. As this shift is occurring, organizations' leaders are increasingly held responsible for more than just products, services, and profits; now "they stand up for our [communication professionals'] values on behalf of all stakeholders-including employees, customers, partners, community and the planet" (duBrowa, 2018, para. 7). What I find most encouraging in the report is the embrace of change. News engagement rose by 22 points meaning people are taking the time and effort to be informed about issues. In addition, respondents state their employers have a greater purpose than making profits, and through shared action the respondents themselves see how they are driving societal change. Of course, along with this shift also come varying emotionsanger, relief, anguish, disappointment, fear, and perhaps even hope. These emotions will also have to be given attention to be understood and harnessed to drive positive change. Organizational leaders prepared to embrace

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#BringBackOurGirls: digital communities supporting real-world change and influencing mainstream media agendas

Cited by 69 publications

References 5 publications

Social media and hyper‐masculine work cultures

Social media and hyper‐masculine work cultures

Movement Mobilization in the Age of Hashtag Activism: Examining the Challenge of Noise, Hate, and Disengagement in the #MeToo Campaign

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