2021
DOI: 10.1007/s11019-021-10037-0
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Bringing disgust in through the backdoor in healthy food promotion: a phenomenological perspective

Abstract: Obesity has been pointed out as one of the main current health risks leading to calls for a so-called “war on obesity”. As we show in this paper, activities that attempt to counter obesity by persuading people to adjust a specific behavior often employ a pedagogy of regret and disgust. Nowadays, however, public healthcare campaigns that aim to tackle obesity have often replaced or augmented the explicit negative depictions of obesity and/or excessive food intake with the positive promotion of healthy food item… Show more

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Cited by 4 publications
(2 citation statements)
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“…Overt or covert discourses in news media, social media, and public health campaigns included depiction of people with overweight or obesity as being lazy, greedy, undisciplined, unhappy, unattractive, and stupid. 21 , 35 , 38 , 44 , 47 , 72 , 80 , 85 , 100 , 107 , 108 , 109 , 115 , 116 , 117 , 120 , 123 , 124 Entertainment media similarly presented people with overweight or obesity as subjects of humour and ridicule, and as deserving of harsh treatment. 21 , 39 , 44 Previte and Gurrieri 99 argued that people with overweight or obesity in the media were pathologised, gazed upon, marginalised, controlled, and gendered.…”
Section: Resultsmentioning
confidence: 99%
“…Overt or covert discourses in news media, social media, and public health campaigns included depiction of people with overweight or obesity as being lazy, greedy, undisciplined, unhappy, unattractive, and stupid. 21 , 35 , 38 , 44 , 47 , 72 , 80 , 85 , 100 , 107 , 108 , 109 , 115 , 116 , 117 , 120 , 123 , 124 Entertainment media similarly presented people with overweight or obesity as subjects of humour and ridicule, and as deserving of harsh treatment. 21 , 39 , 44 Previte and Gurrieri 99 argued that people with overweight or obesity in the media were pathologised, gazed upon, marginalised, controlled, and gendered.…”
Section: Resultsmentioning
confidence: 99%
“… 2016 ) or because the personal blame argument prevails throughout campaigns and policy (Lewis et al. 2011 ; de Boer and Lemke 2021 ).…”
Section: Towards Designing Destigmatizing Storytelling Environmentsmentioning
confidence: 99%